广告 / 时装品牌 - 7/16/20
Today, Moncler launches Moncler Voices, a campaign inviting an illustrious list of artists, curators, stylists, designers, directors, athletes, explorers, and cultural players to create an intimate image that portrays the answer to one question, “What does Moncler mean to you?”
The activation was initiated from the desk of Moncler Chairman & CEO, Mr. Remo Ruffini, who sent an invitation to some of the creative voices that inspire his company. Based around the truth that speaking honestly and openly with others reminds us of what’s important in life, he invited them to reflect on the spirit of togetherness, creativity and exploration that Moncler stands for and create an image that is authentic to them.
Moncler has always believed that to harness uniqueness you need to bring other voices in. By entrusting partners to reflect on a pioneering energy, creative minds are allowed to forge their own path and give their singular and truthful take on Moncler. By bringing these voices together, the Moncler Voices sing in unison, creating a fresh perspective on identity that is true.
The campaign kicks off today on Instagram and lasts several weeks. It includes Palm Angels founder Francesco Ragazzi who draws on the impact of family ties from his childhood, editor and stylist Sabino Pantone who created a lift-off of love as balloons carry away a heart-covered jacket, and 6 MONCLER 1017 ALYX 9SM designer Matthew Williams reveals an intimate self-capture in his own collection. 2 MONCLER 1952 Woman designer Veronica Leoni portrays the power of young women with a portrait of her niece in a jacket from her collection, while Mami Wata Surf’s Nick Dutton looked to the sea to gain a new perspective on empowerment.
The series is conceived to affirm emotional and artistic connections between us all, bringing us closer through the lens of Moncler.
The Moncler voices include Jonathan Anderson, Michele Cucchi, Nick Dutton, Hiroshi Fujiwara, Craig Green, Veronica Leoni, Hwang Minhyun, Piergiorgio Del Moro, Guillaume Néry, Sabino Pantone, Pierpaolo Piccioli, Iouri Podladtchikov, Michele Pontrandolfo, Richard Quinn, Francesco Ragazzi, Simone Rocha, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer, Matthew Williams, Sergio Zambon and more.
#MONCLERVOICES
The activation was initiated from the desk of Moncler Chairman & CEO, Mr. Remo Ruffini, who sent an invitation to some of the creative voices that inspire his company. Based around the truth that speaking honestly and openly with others reminds us of what’s important in life, he invited them to reflect on the spirit of togetherness, creativity and exploration that Moncler stands for and create an image that is authentic to them.
Moncler has always believed that to harness uniqueness you need to bring other voices in. By entrusting partners to reflect on a pioneering energy, creative minds are allowed to forge their own path and give their singular and truthful take on Moncler. By bringing these voices together, the Moncler Voices sing in unison, creating a fresh perspective on identity that is true.
The campaign kicks off today on Instagram and lasts several weeks. It includes Palm Angels founder Francesco Ragazzi who draws on the impact of family ties from his childhood, editor and stylist Sabino Pantone who created a lift-off of love as balloons carry away a heart-covered jacket, and 6 MONCLER 1017 ALYX 9SM designer Matthew Williams reveals an intimate self-capture in his own collection. 2 MONCLER 1952 Woman designer Veronica Leoni portrays the power of young women with a portrait of her niece in a jacket from her collection, while Mami Wata Surf’s Nick Dutton looked to the sea to gain a new perspective on empowerment.
The series is conceived to affirm emotional and artistic connections between us all, bringing us closer through the lens of Moncler.
The Moncler voices include Jonathan Anderson, Michele Cucchi, Nick Dutton, Hiroshi Fujiwara, Craig Green, Veronica Leoni, Hwang Minhyun, Piergiorgio Del Moro, Guillaume Néry, Sabino Pantone, Pierpaolo Piccioli, Iouri Podladtchikov, Michele Pontrandolfo, Richard Quinn, Francesco Ragazzi, Simone Rocha, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer, Matthew Williams, Sergio Zambon and more.
#MONCLERVOICES
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