Jacquemus Unveils a New Collaboration With French Football Federation And Nike

Jacquemus unveils a new collaboration with the French Football Federation and Nike, reimagining the visual language of the French national team through the Maison’s distinctive lens, with Sport dans la Ville joining the project as an associated non-
profit partner.

Rooted in Simon Porte Jacquemus’ lifelong connection to football, the collection draws inspiration from a vintage navy Nike tracksuit jacket from his youth, a simple and powerful piece that embodied the spirit of a uniform. From this memory emerges a wardrobe that revisits the nostalgia of 1990s football culture through clean lines, pure proportions and an unmistakably French elegance.

Designed at the intersection of sport, city and culture, the collection reflects how football continues to shape everyday life far beyond the pitch. Increasingly embedded in urban culture, football influences style, identity and creative expression across generations.

The collection explores the iconic tricolour palette of blue, white and red, combining timeless sportswear references with the refined simplicity that defines the Jacquemus universe. Signature stripes are reinterpreted through a football perspective while classic fabrics replace technical materials, creating pieces that feel honest, enduring and deeply connected to the heritage of the game.

At the heart of the project, this jersey will be worn as a pre-match shirt by French national team players on the pitch during the summer’s biggest international moments, bringing this collaboration to life at the highest level of the sport and connecting
performance with cultural expression.

For Simon Porte Jacquemus, football has always been more than a sport. Growing up in the South of France, it was part of everyday life: in homes, cafés and conversations, bringing people together across generations and backgrounds. The French national team occupies a unique place within that collective memory, carrying moments that have shaped French culture and united millions.

With Sport dans la Ville as a partner, the project also reinforces a shared commitment to empowering youth and supporting communities through sport.

More than a collection, this project is a tribute to the collective spirit of France, to the growing integration of culture within football, and to its enduring power to inspire, unite and create memories that last far beyond the game.