The Chanel 25 Handbag Campaign

Directed by Michel Gondry, the film of the CHANEL 25 handbag campaign stars actor, producer and House ambassador Margot Robbie, with the special participation of singer Kylie Minogue, whom the actor has always been a fan of. 25 years after the release of the Australian singer’s Come Into My World and its now-iconic music video, French director Michel Gondry returns behind the camera to envision a contemporary interpretation, where Margot Robbie runs into every version of herself on the street, each sporting a different iteration of the CHANEL 25 bag.

As a playful nod to the 2002 video, Kylie Minogue makes a cameo appearance in the video in a setting reminiscent of a Parisian neighbourhood.

A series of photographs accompany the video, shot by Craig McDean. The images feature different versions of Margot Robbie wearing the CHANEL 25 bag, styled in both sophisticated and casual looks. Pop and dynamic, the campaign shines a light on a bag that fits to the many versions of a woman on-the-go.

Introduced for the first time in 2025, the CHANEL 25 bag draws on the House’s iconic numerology and reinterprets the codes of its legendary bags: quilted leather, a leather-interlaced chain, and the double C. With two signature pockets and a supple, hobo-inspired silhouette available in four sizes, the CHANEL 25 bag embodies practical, effortless elegance.

The campaign celebrates the CHANEL 25 Mini, available in a rich palette of colours (black, white, beige, dark orange, brown, pink, dark khaki, light green, dark brown, deep burgundy, dark blue, ecru and camel, ecru and black, as well as black and white) and many materials (smooth, grained or crinkled calfskin, shiny calfskin, canvas, and denim).