New products / Fashion house - 12/3/21
Having made its debut in the Spring 2022 collection, the Nama sneaker – Chloé’s new lower-impact sneaker – reflects the Maison’s commitment to reducing its impact on the environment.
The purpose of the Nama’s design is to lower our sneakers’ overall environmental impact. Through a screening life cycle assessment done in partnership with sustainability consulting group Quantis, which traces everything from the product’s raw material extraction to production, we have calculated that the Nama emits 35% less greenhouse gases and consumes 80% less water than its predecessor the Sonnie sneaker. We were able to reach these results mainly by selecting exclusively lower-impact materials and introducing recycled materials and components, which make up 40% of the sneaker’s materials in weight.
The Nama sneaker comes in a range of seven colour combinations including black, white, biscotti beige, blue, yellow and green.
The Nama is a reflection of Chloé Creative Director Gabriela Hearst’s wider strategy to find ways of lowering the environmental impact of key volume drivers. Upscaling lower-impact materials is part of Chloe’s purpose-driven commitment to driving positive environmental change.
The Nama sneaker will be available in boutiques and on Chloe.com from 8 December 2021.
The purpose of the Nama’s design is to lower our sneakers’ overall environmental impact. Through a screening life cycle assessment done in partnership with sustainability consulting group Quantis, which traces everything from the product’s raw material extraction to production, we have calculated that the Nama emits 35% less greenhouse gases and consumes 80% less water than its predecessor the Sonnie sneaker. We were able to reach these results mainly by selecting exclusively lower-impact materials and introducing recycled materials and components, which make up 40% of the sneaker’s materials in weight.
The Nama sneaker comes in a range of seven colour combinations including black, white, biscotti beige, blue, yellow and green.
The Nama is a reflection of Chloé Creative Director Gabriela Hearst’s wider strategy to find ways of lowering the environmental impact of key volume drivers. Upscaling lower-impact materials is part of Chloe’s purpose-driven commitment to driving positive environmental change.
The Nama sneaker will be available in boutiques and on Chloe.com from 8 December 2021.
Designer:
Chloé
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