Campaign - 2026-10-27
LOEWE SS27 Precollection Campaign
LOEWE launches its Spring Summer 2027 precollection campaign, photographed by Talia Chetrit in Madrid. Starring actors Diego Calva, Victoria Luengo, and Kristine Frøseth alongside LOEWE brand ambassador Jiang Qiming, the campaign brings Jack McCollough and Lazaro Hernandez’s evolving wardrobe to the historic home of LOEWE — and into the rhythms of daily life.From tiled tapas bars and grocery stalls to Madrid’s subways, highways, and modernist apartment buildings, the House’s roots here find expression in dynamic everyday surroundings, invigorated with a restless energy and an irreverent eye. Continuing Chetrit’s playful exploration of colour and material, the images draw the collection into a visual dialogue with the city. Yellow moves from a polo shirt to a shop shutter and the…
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