Collaboration / Fashion house
Max Mara - 10th Anniversary Of The Whitney Bag
In 2015, Max Mara unveiled the Whitney Bag, an iconic piece created in collaboration with the Renzo Piano Building Workshop to mark the inauguration of the new Whitney Museum of American Art. Designed by the RPBW studio, the museum opened that same year in Manhattan’s Meatpacking District. A tribute to Italian craftsmanship, the Whitney Bag seamlessly blends technique and aesthetics, structure and elegance, design and versatility. Initially launched as a limited edition, it quickly became a must-have accessory for women around the world.A decade later, Max Mara renews its partnership with the Whitney Museum. The celebrations begin in Milan during the 63rd edition of the Salone del Mobile in April, with a striking takeover of the windows of the Max Mara flagship store on Corso Vi…
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11/7/25
