Campaign / Fashion house
LOEWE previews new images featuring Stranger Things actor Charlie Heaton across Paris to coincide with the debut of the new Spring/Summer 2020 menswear collection
Photographed by Steven Meisel, LOEWE’s new campaign captures the 25 year old British actor in a moment of introspection before going on stage. A celebration of drama’s mysteries, Heaton is depicted wearing an ankle-length white tank top and cotton poplin shorts as he observes his reflection in a mirror, his smeared lipstick imbuing an element of ambiguity as to the character he is about to become.
In keeping with LOEWE creative director Jonathan Anderson’s collaborations with Meisel and creative agency M/M (Paris), the new campaign is released as a trilogy, with the portrait of Heaton accompanied by a photograph of a tattooed fist grasping a grassy clump of earth against a grey background in the centre of the frame. Taken from a new series titled A Show of Hands to be released later in th…
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6/17/19
