Campaign / Fashion house
COACH LAUNCHES FALL 2019 GLOBAL ADVERTISING CAMPAIGN Unveils New Direction for the House
NEW YORK, NY, JULY 25, 2019 – Coach launches its campaign for Fall 2019, unveiling Creative Director Stuart Vevers’ new look and feel for the house inspired by a new cast of 21 st Century Dreamers pursuing infinite possibilities in the city of New York. The campaign features faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen. Spontaneous, real and free-spirited, the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values and mission.
To bring the campaign to life, Vevers worked with new Coach collaborators photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup a…
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7/26/19
