Press

Avec le basculement vers le tout-digital, la data et les prédictions s’apprêtent à jouer un rôle décisif dans la relance des secteurs de la mode et du luxe. Comme dans chaque crise, les rapports de force évoluent et le recours aux algorithmes, bien qu’encore perçus comme opposés à la création, s’intensifie. D’abord pour rassurer, ensuite pour tenter de prévoir l’avenir.

Fashion search engine Tagwalk published its “A to Z of Materials on the Runway ” report, and denim was one of the top fabrics, appearing both on the runway as well as in fashion searches for Fall/Winter 2020 materials.

Tagwalk, motore di ricerca che permette di esplorare le sfilate attraverso i macro trend, ha stilato un report per raccontare quali sono i colori e gli accostamenti più usati dagli stilisti e quali invece sono in fase di decrescita. Ma soprattutto per evidenziare quelli che detteranno legge nella prossima stagione fredda

Founder and CEO of the Tagwalk site - nicknamed the Google of fashion - Alexandra Van Houtte took advantage of these few weeks of respite to interview her community. How should brands present their collections? Can street style reinvent itself? Will influencers still have as much power?

Madame Figaro et la Journée de la Femme digitale s’associent pour mettre à l’honneur, dans un premier palmarès exemplaire, dix figures du numérique : des entrepreneures, des ingénieures, une artiste… Le défi éthique de cette génération modèle ? Donner du sens et créer du lien.

Mode : Comment L’Industrie Fait Face À La Crise Du COVID-19

As for the best way for consumers to view a designer’s collection, influencer marketing continues to be effective. According to an April 2020 survey from fashion search engine Tagwalk, 70% of people follow street-style trends compared to runway trends, with more consumers interested in seeing “real people in their everyday lives.”

Spécial Mode

It’s no secret that sustainable fashion is getting more attention on the runway. According to a new report from fashion search engine Tagwalk, fully sustainable and upcycled looks were featured about 100 percent more often in F/W 2020 collections than they were in F/W 2019 collections.

Les algorithmes s’invitent aux défilés

Mode : Huit comptes Instagram pour vivre la Fashion Week de Paris comme si vous y étiez

Style by the numbers — a season in stats Which SS19 fashion shows really captured the industry’s imagination?