Campaign / Fashion house - 1/12/20
The Versace Spring-Summer 2020 advertising campaign, photographed by renowned duo Mert Alas and Marcus Piggott, furthers the amalgamation of fashion and technology championed on the Spring-Summer 2020 runway.
A provocation on the power of the internet and its vessels for voyeurism, the imagery depicts vanity and uncensored expression as a form of self-love.
Set in a contemporary, tech-driven landscape, looks from the collection are surrounded by the results of a futuristic holographic search webpage. Jennifer Lopez and Kendall Jenner type their own names into the search bar as emblems of an age in which we define our self-image by what we choose to portray online – in effect making the screen the real mirror of our time. Masters of their own sensuality, the two showcase their mostbrave and liberated selves, blurring the line between the private and public sphere.
“I am so proud Google Images was invented after Jennifer wore that dress. Today, we celebrate that moment that was possible thanks to this incredible woman!” - Donatella Versace
This collision of industries propelled the Versace Jungle dress, worn by Jennifer Lopez at the Grammy Awards in2000, to the forefront of the world’s attention. Most recently, Jennifer surprised the audience and broke the internet again when she wore the iconic dress on the runway at Versace’s Milan Spring-Summer 2020 fashionshow. For the upcoming campaign, Jennifer is photographed in the same legendary print, reprised for the Spring-Summer 2020 Collection, as a celebration of two decades since that paradigm-shifting moment. The campaign spotlights sculptural evening dresses, the Virtus accessories line, and Jungle-printed separates.
“In terms of my career, the Jungle dress really marked a moment in time. To me, Versace represents empowerment and putting something beautiful out into the world. It’s a dream to collaborate with my friend Donatella again on this gorgeous campaign and to create something new and fresh out of a piece of iconic fashion history,” said Lopez.