Campaign - 5/14/24
Miu Miu’s commitment to the expression of timeless beauty and redefinition of archetypal clothing continues for the 2024 L’Été collection which celebrates the allure of bourgeois restraint and eternal elegance, all through a contemporary eye.
A rebellious and disheveled sense of chic undermines the polished perfection of traditional summertime ensembles – linen slips, twinsets, Vichy checks, chambray denims, floral tea dresses, clean-cut cotton shirts and tailoring, technical nylons, jersey polo tops and tennis skirts. Traces of the imperfect – of the human and purposefully incorrect - are embraced alongside. The power of the unique and individual is allowed to shine.
Such strength and beauty of character runs through the accompanying campaign, shot in New York by artist Richard Kern, and a continuation of his body of work as a portraitist in the city where he lives and works. A multidisciplinary cast includes model Amelia Gray Hamlin, actor Jasmin Savoy Brown, creator Emma Chamberlain and singers Angel Haze and Lexie Liu. Each is captured against a domestic backdrop – a kitchen, a sitting room, a shower room - an intimate and lived in space that places both the subjects and their wardrobes firmly in the real world.
Alongside, Miu Miu L’Été 2024 ready-to-wear is a dedicated Miu Miu L’Été swim- and beachwear capsule of bikinis and one-pieces, printed scarf tops and petticoats, puffy microminis and lightweight shirting in sunshine shades.
Miu Miu L’Été accessories include the Wander bag in natural wicker and cotton crochet-knit, wicker and striped cotton crochet-knit totes and baskets, mini bags, and the Ivy bag in white and natural raffia. Footwear includes Rivière sandals, deck shoes and eternal favorites: Church’s x Miu Miu and New Balance x Miu Miu shoes and sneakers.
Photography: Richard Kern
Creative direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Emma Chamberlain, Rose Daniels, Amelia Gray Hamlin, Angel Haze, Mica Kendall, Lexie Liu and Jasmin Savoy Brown.
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