Fashion house - 9/26/22
Ermenegildo Zegna Group ("Zegna" or "The Group") is proud to announce that Oasi Zegna has been awarded with the Biodiversity Conservation Award at the Camera Nazionale della Moda Italiana's (CNMI) 2022 Sustainable Fashion Awards, held tonight at Teatro alla Scala in Milan. The award was received on behalf of the Zegna family by Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group, which continues to foster the vision first created by the Group's founder through long-term projects that align with the Group's current sustainability principles.
Oasi Zegna is an open natural territory that extends across 100 square kilometers in Piedmont, a living example of Zegna's commitment to land conservation and the wellbeing of its community. For over a century, the Zegna family has taken care of the restoration and protection of Oasi Zegna, which is also the birthplace of the values on which the family has built their company and legacy. Oasi Zegna can be maintained and exploited thanks to the support of Ermenegildo Zegna Group, represented at this occasion by Gildo Zegna who accepted the award for Oasi Zegna.
The CNMI Biodiversity Conservation Award recognizes the Group's ongoing efforts to grow and foster the natural ecosystem created by founder Ermenegildo Zegna. Ermenegildo started creating this ecosystem at the beginning of the last century, long before the ideas of sustainability and conservation were widely embraced. He realized that the quality he sought in his products could not be separated from a positive relationship with nature and people. Driven by this conviction, he planted half a million trees on a barren mountain, created a new road, the 232 (Strada Statale), which crosses Oasi Zegna, and provided the community surrounding it with housing, a school, a hospital and community spaces to be enjoyed by all.
Oasi Zegna is now carpeted by natural forest, covering most of the territory and continuing to grow. In 2022, Oasi Zegna was internationally certified by the FSC® standard for forest management and ecosystem services for the community. It employs sustainable silvicultural management methods proven to increase a forest’s capacity to absorb carbon dioxide as well as resistance to storms, droughts, fires, pests, epidemics and other pressures. The presence of natural forests protects the soil from erosion, landslides and avalanches and ultimately unlocks positive business opportunities, such as environmental tourism, recreation and cultural events.
With new threats to the Oasi Zegna, including climate change and the arrival of plant diseases never before seen in the Piedmont region, this project represents a crucial step in enhancing the resiliency of natural habitats, and gives Ermenegildo Zegna Group renewed energy to continue its efforts to maintain this one-of-a-kind natural wonder that is at the heart of the community, the Zegna family and Ermenegildo Zegna Group.
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