Last Friday was the first day of the London Digital Fashion Week, the very first digital platform for fashion weeks happening due to the covid19 crisis.
Instead of their traditional fashion show, the brand Marques Almeida launched their new line “reM’Ade” with a documentary, created by Agency for the Reality of Things. Introduced with a video of Martha Marques and her daughter on the beach, we can hear her say to her baby “we decided to make this collection because of you”.
Environmental and social impacts are at the core of the reflection behind this new line. The collection tends to transform waste into new fashion, and the clothes are made exclusively with dead stock and recycled fabrics. To avoid any waste, every piece is on pre-order and in limited edition. The documentary unveils the “behind the scenes” of this collection, showing the team in their factories near Porto and how they manage to re-interpret their pieces with all their dead stock. Created in 2011 by Marta Marques and Paulo Almeida, the couple has always been forward-thinking in their approach to fashion, putting inclusivity, diversity, and sustainability at the heart of their creations.
YOUR LAST SPRING/SUMMER 2021 COLLECTION IN THREE WORDS:
YOUR MAIN INSPIRATIONS FOR THIS COLLECTION ?
YOUR FAVORITE LOOK FROM THE COLLECTION?
WHAT WAS THE BIGGEST CHALLENGE WHEN CREATING A COLLECTION DURING LOCKDOWN ?
DOES THE CURRENT WORLDWIDE SITUATION INSPIRED YOUR DESIGN FOR THIS COLLECTION ?
HOW CAME THE IDEA OF PRESENTING YOUR COLLECTION THROUGH A DOCUMENTARY“reM’Ade” ?
ON WHICH ENVIRONMENTAL AND HUMAN STAKES WOULD YOU LIKE TO FOCUS FOR THE FUTURE OF MARQUES ALMEIDA?
WHAT ARE THE CHANGES YOU HOPE TO SEE IN THE FASHION INDUSTRY ?
DURING ISOLATION, WHICH BOOKS, MOVIES, ARTISTS INSPIRED YOU THE MOST ?
IF YOU COULD LIVE IN ANY ERA, WHEN WOULD YOU CHOOSE AND WHY?