Prada Linea Rossa Fall/Winter 2021 Ski campaign

Engineered for high-performance sports, geared for metropolitan life - since 1997, Prada Linea Rossa has been inspired by and designed for champions. That encompasses the technicality of each garment, created to excel in all situations and under all conditions, but also the very ideology of Linea Rossa - of not just reaching your goals, but exceeding them.

Captured in still images and a filmic short directed by Matt Pain, Gus Kenworthy and Julia Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain.

Credits:
Director: Matt Pain
Photographer: Olav Stubberud
Talents: Gus Kenworthy, Julia Marino