Casa - 12/6/18
New York, NY — December 2018 — Tory Burch has partnered with American actresses and activists Yara Shahidi and Rashida Jones on a festive video in celebration of the brand’s holiday collection. The video, conceptualized and written by Rashida and starring Yara, will be featured across the brand’s digital and social channels globally beginning December 4th.
Shot in Los Angeles and set to an original composition by Sunny Levine, Rashida’s nephew, the video shows Yara wrapping gifts for her friends and family. Seated underneath a twinkling Christmas tree, Yara shows off her superb wrapping skills, packing up gifts for everyone on her list. Eventually, her merrymaking gets out of hand when Yara takes gift-wrapping to a whole new level. The video captures the warmth, anticipation and unbridled excitement of the holiday season.
The project brings together many multitalented women. Yara is best known for her work on the sitcom “Black-ish” and its spin-off series “Grown-ish.” This is a continuation of Tory Burch’s ongoing relationship with Yara who was recently featured in the brand’s Fall/Winter 2018 video. Yara also appeared in a PSA video for the Tory Burch Foundation’s Embrace Ambition global initiative and was a keynote speaker at the Tory Burch Foundation’s Embrace Ambition Summit in April. More recently, Tory Burch created a VOTE t-shirt to benefit Eighteenx18, the nonpartisan political platform Yara founded earlier this year.
Rashida is also a friend of the brand. She is an accomplished actress and social justice advocate. Rashida shares Tory’s commitment to gender equity, a commitment reflected in her decision to hire Majority, an all-women production company that launched earlier this year, to produce this video.
The Tory Burch holiday collection is available at Tory Burch boutiques, toryburch.com and the brand’s global ecommerce sites, as well as select department stores and specialty stores.
Shot in Los Angeles and set to an original composition by Sunny Levine, Rashida’s nephew, the video shows Yara wrapping gifts for her friends and family. Seated underneath a twinkling Christmas tree, Yara shows off her superb wrapping skills, packing up gifts for everyone on her list. Eventually, her merrymaking gets out of hand when Yara takes gift-wrapping to a whole new level. The video captures the warmth, anticipation and unbridled excitement of the holiday season.
The project brings together many multitalented women. Yara is best known for her work on the sitcom “Black-ish” and its spin-off series “Grown-ish.” This is a continuation of Tory Burch’s ongoing relationship with Yara who was recently featured in the brand’s Fall/Winter 2018 video. Yara also appeared in a PSA video for the Tory Burch Foundation’s Embrace Ambition global initiative and was a keynote speaker at the Tory Burch Foundation’s Embrace Ambition Summit in April. More recently, Tory Burch created a VOTE t-shirt to benefit Eighteenx18, the nonpartisan political platform Yara founded earlier this year.
Rashida is also a friend of the brand. She is an accomplished actress and social justice advocate. Rashida shares Tory’s commitment to gender equity, a commitment reflected in her decision to hire Majority, an all-women production company that launched earlier this year, to produce this video.
The Tory Burch holiday collection is available at Tory Burch boutiques, toryburch.com and the brand’s global ecommerce sites, as well as select department stores and specialty stores.
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