Emporio Armani Presents The New '1981' Bag Line

Emporio Armani presents 1981, the new family of bags named after the year the brand was founded. A date that encapsulates the origin of a vision that is based on a recognizable language, capable of speaking to a wide audience. 

1981 perfectly expresses this idea through a range of accessories that combine high quality, creative design, and functionality, created for a mindful and discerning generation. Each model features practical details designed to accompany different moments of the day in style, from work to leisure time.

The project takes shape through research into the brand’s archives and the revival of a distinctive micro-print, reinterpreted in a contemporary way, that becomes the defining element of the collection, expressing its modern, understated aesthetic that transcends passing trends.

Clean lines, versatile volumes, and measured details shape bags designed to accompany different moments of the day, naturally adapting to a variety of occasions and personalities. The accessory thus becomes an expression of versatility and coherence, while maintaining a strong and distinctive character.

A shared element throughout the collection is a new and subtle signature: a play of folds and details inspired by the Japanese art of origami, creating tactile, distinctive surfaces and introducing a visual language that is minimalist yet rich in personality.

The collection includes rounded hobo bags featuring a subtle asymmetric fold, tote bags, handbags, and shoulder bags with a structured flap design. The finishing details are carefully crafted: the clasp draws inspiration from the world of jewelry and the brand’s heritage, while charms with delicate folded shapes introduce subtle Oriental-inspired accents.  The color palette focuses on timeless shades - tan, black, and taupe - designed to complement any look.

The Emporio Armani 1981 bags are now available in selected boutiques worldwide and on armani.com.