For its Fall Winter 2026 campaign, LOEWE ascends to high altitude. Photographed by Talia Chetrit, the campaign sets Jack McCollough and Lazaro Hernandez's latest collection against the spectacular Pointe Helbronner in the Mont Blanc Massif, a soaring Alpine landscape of ice, snow, and granite peaks, at elevations of up to 3,470 metres.
In this monumental terrain, the campaign carries forward the spirit of creative adventure that shapes McCollough and Hernandez’s vision for the season. Against the snow-clad surroundings, the collection’s bold colours, innovative materiality, and reimagined silhouettes emerge in vivid relief.
From bright yellow knitwear and plush shearling mittens to impeccably crafted shearling coats and the new Amazona 180 in suede, each look appears with striking clarity and texture, the precision and vitality of LOEWE craft all the more palpable against the white, windswept expanse.
For the campaign cast, McCollough and Hernandez bring together LOEWE brand ambassadors Julia Garner and Théodore Pellerin, alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon; models Nyawurh Chuol, Carin Herven and Siegfried Blanche; and artist Cosima von Bonin, whose artistic universe shaped both the Fall Winter 2026 show space and a capsule within the Fall Winter 2026 collection.
Chetrit’s images also spotlight the capsule collection of bags inspired by the art of Cosima von Bonin. These special editions of Amazona 180, Puzzle, and Flamenco interpret different facets of von Bonin’s visual language through LOEWE’s leathercraft, from her lazy animal creatures and floral motifs to vibrant colour combinations and graphic checks — here rendered in the House’s signature intarsia.
As the cast moves through the landscape, their athletic poses animate the collection’s nimble sportswear codes and expressive, dynamic volumes. With bold strides through the snow, the season’s Storm boots, Dive slingbacks, wraparound Shield sunglasses, and inflatable parka jackets all evoke the special thrill of venturing into new, uncharted territory.
Chetrit’s images also spotlight the capsule collection of bags inspired by the art of Cosima von Bonin. These special editions of Amazona 180, Puzzle, and Flamenco interpret different facets of von Bonin’s visual language through LOEWE’s leathercraft, from her lazy animal creatures and floral motifs to vibrant colour combinations and graphic checks — here rendered in the House’s signature intarsia.
Throughout the campaign, Chetrit magnifies material richness by placing individual bags against elements of mountain architecture, juxtaposing the House’s supple leatherwork against crisp and malleable, matte and reflective surfaces. Expanding McCollough and Hernandez’s evolving visual vocabulary, the images also revisit motifs established in earlier seasons — coloured ice cubes now resemble miniature mountain peaks, while fruit is coated in crystalline frost.
As conditions shift between snowfall and mist, and visibility recedes to only a few metres, Chetrit stages a surreal, cinematic encounter: between high voltage colours, exacting craft, fearless movement, and the diffuse atmosphere of the Alpine setting. The result is a campaign imbued with curiosity, boldness, and the thrill of the unexpected.
The Fall Winter 2026 collection arrives in stores and online on August 24. For more information go to loewe.com
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