This holiday season, the Levi’s® brand embraces the idea that warmth is more than a feeling – it’s a way of showing up. With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness.
Rooted in the belief that it’s cool to be warm, “Let’s Get Fuzzy” reimagines holiday dressing through a playful and unexpected lens. The campaign transforms sweaters from a seasonal staple into the foundation of personal style, highlighting how texture, layering, and originality come together to create looks that feel effortless and tactile.
At the heart of the collection is a range of men’s and women’s sweaters designed to bring warmth, versatility and character to everyday holiday dressing. Women’s styles include the Charlotte Crewneck Cardigan and Charlotte Pointelle Crewneck Sweater, elevated essentials that balance classic holiday styling with a modern Levi’s® attitude, alongside the Ava Quarter-Zip Sweater and Frida Wool Crewneck Sweater. For men, the Presidio Crew Sweater, Woodacre Henley Sweater and Miles V-Neck Sweater anchor a lineup of textured knits designed to pair effortlessly with signature denim, corduroy and outerwear.
Levi’s® Sweater Season can be elevated with a range of the brand’s expansive cold-weather staples, including fleeces, flannels, thermals, truckers, corduroys, and hats. Layering serves as a key expression of the holiday season, connecting the softness and comfort of knitwear with iconic Levi’s® denim silhouettes, from the 501® Loose and 578™ Baggy to Ribcage and Loose Taper fits. Together, they reinforce the brand’s vision of personal style beyond denim alone.
Bringing the campaign to life is a whimsical creative world where fuzzy textures spread across everything they touch, turning familiar holiday moments into something unexpected. At the center of that world is Fuzzyeti, a larger-than-life character whose journey from feared outsider to welcomed guest captures one of the season's most universal truths: everyone wants to feel like they belong.
Through storytelling, gifting moments, and seasonal styling inspiration, “Let’s Get Fuzzy” celebrates the warmth that comes from connection – whether found in a favorite sweater, a shared tradition or the people gathered around you. The world of "Let's Get Fuzzy" was made entirely by hand in stop-motion. From the snow (made with marble dust and icing sugar, among other things) to the miniature jeans, with rivets made from pin heads and the iconic Red Tab sewn using a bead needle and a magnifying glass. A single second of animation could take up to three or four hours. Curious to see how it was made? Watch the behind-the-scenes video HERE
“Let’s Get Fuzzy” kicks off globally on November 2 across digital and social with the collection available for purchase on Levi.com, the Levi’s® App, and in select Levi’s® stores. Levi’s® Tailor Shop also introduces a dedicated holiday customization offering at select locations worldwide, featuring personalized touches and fuzzy embellishments that transform Levi’s® icons into one-of-a-kind gifts.
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