SANTA BARBARA, CA (August 27, 2026) – Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) and designer Willy Chavarria come together to explore the dynamic tension between the grit of biker culture, merged with the welcoming embrace that defines the UGG® brand’s iconic silhouettes.
Available for purchase September 10, 2026, the unisex collection brings these seemingly opposing worlds into conversation, resulting in a modern expression of American style rooted in culture, authenticity, craftsmanship, and the Willy Chavarria edge. More than just a collaboration, UGG® Willy Chavarria is a reflection on cultural influence and the shared passion for UGG®.
The collection is inspired by the interplay of strength and softness, rebellion and tenderness, fierce and friendly. The unisex offering includes five footwear styles – the UGG® Willy Chavarria Guard Boot, Biker Boot,bRelaxed Boot, Otzo Clog, and Hotel Chavarria Slipper – alongside the UGG® Willy Chavarria Hug It Tee and UGG® Willy Chavarria Sock.
“We’ve designed this collection to be fierce and friendly. The archival influence of leather culture wrapped in the warmth and intimacy that only UGG can provide. UGG and I remind you that you are untouchable and you are loved. This is my love letter to the outlaw in you,” said Willy Chavarria. The convergence of these two worlds comes to life in a campaign, titled UGG and KISSES, rooted in the creative tension that has become synonymous with Willy Chavarria's work.
Drawing from Chavarria's Mexican-American heritage and the UGG® brand’s belief that confident self-expression creates community, the campaign honors the bonds, traditions, and everyday moments that bring people together. Starring actor Danny Trejo, actor, producer, and director Eva Longoria, global superstar Becky G, and singer-songwriter Ivan Cornejo, UGG and KISSES captures the spirit of a contemporary Latino family, loosely inspired by Married... with Children.
With each cast member embodying a distinct family role, the campaign reimagines the humor and dynamic of the '90s sitcom through Chavarria's Mexican-American lens, while preserving the wit, warmth, and playful irreverence that made the original sitcom so iconic. The result is an intimate celebration of love, resilience, and the enduring bonds that connect generations, complete with a playful cameo from the designer himself in the campaign's closing moments.
Crafted from premium full-grain leather and lined with the UGG® signature sheepskin, the footwear collection juxtaposes rugged exteriors with the unmistakable softness and comfort that define the brand. At the forefront is the UGG® Willy Chavarria Guard Boot, where a molded toe cap, heel, pull-on handles, and protective shin guard create a bold, utilitarian silhouette, softened by the plush warmth within.
Drawing inspiration from classic biker boots, the UGG® Willy Chavarria Biker and UGG® Willy Chavarria Relaxed reinterpret the vaulted Birch Collection from 1999 through slouched black leather, custom Willy Chavarria chrome hardware, and the signature comfort of UGG®. The Otzo Clog returns through Chavarria’s distinctive design lens, combining supple leather, premium wool jersey lining, and bespoke hardware for a refined take on an established brand favorite.
Rounding out the footwear offering, the UGG® Willy Chavarria Hotel Slipper reimagines the familiar ease of a hotel slipper with an elevated leather upper featuring embroidery of Chavarria’s signature crest, combined with the feel of UGG® on the inside. Completing the collection are two accompanying pieces, designed to be worn with every piece in the collection. The UGG® Willy Chavarria Hug It Tee is a 100% cotton graphic T-shirt featuring a cheeky "Let's UGG It Out" illustration, and the UGG Willy Chavarria Sock is finished with an embroidered Willy Chavarria insignia.
Originally unveiled on the runway with Romeo Beckham sporting the collaboration during the Willy Chavarria Spring/Summer 2027 show at Paris Fashion Week, this first collaboration between UGG® and Willy Chavarria represents the latest chapter in the brand's growing roster of visionary partnerships. As part of the UGG brand’s ongoing commitment to self-expression, these collaborations challenge convention, spark cultural conversation, and expand the brand's creative point of view while remaining rooted in its legacy. A global icon with decades of cultural influence, UGG continues to redefine modern comfort through iconic design, meaningful storytelling, and a community-driven spirit.
Styles from the UGG® Willy Chavarria collaboration will be available September 10, 2026, at UGG.com, at select UGG® retail locations globally, and at select pinnacle retailers worldwide.
COMPARTIR
