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Launched in 2011 by Daniela Karnuts, Safiyaa is a demi-couture brand that celebrates femininity and all that makes a woman beautiful. 

Recognised for striking silhouettes in rich colours and luxe fabrics, a team of dedicated artisans use traditional techniques to create an elevated, versatile collection for day to night. 
Offering a refined aesthetic with a fresh perspective, every Safiyaa piece is imbued with an intriguing sense of confidence based on the guiding principles of enhancing and empowering a woman. 

With the goal of making women feel strong, confident and desirable, Safiyaa is committed to complimenting a woman’s form and designed to adapt fluidly to the ever-changing demands in her daily life.

Sales Contact(s) : Olivia Vo, olivia@safiyaa.com

PR Contact(s) : Tenique Bernard, tenique@teniquebernard.com, Christina Markoski, christina@teniquebernard.cominformation@safiyaa.com



Saks Fifth Avenue - various locations and online
Bloomingdale's - NYC and online
Neiman Marcus - various locations and online
Elizabeth Anthony - Houston, TX
Marissa Collections - Naples and Palm Beach, FL
Julian Gold - San Antonio, TX
Esti's - Brooklyn, NY
Mary Jane Denzer - White Plains, NY
Gus Mayer - Nashville, TN and Birmingham, AL


Harrod's - London, UK

International :

51 East - Qatar
Avanti - Saudi Arabia
AlOthman - Kuwait and Bahrain
Harvey Nichols -  Saudi Arabia

Ottodisanpietro - Spain

Lodenfrey - Germany

Rococo - Cyprus

SAFIYAA Fall/Winter 2024 SAFIYAA Fall/Winter 2024

Ultime collezioni