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CHANEL - “IN GOUDE WE TRUST!” An exhibition by Jean-Paul Goude

CHANEL - “IN GOUDE WE TRUST!” An exhibition by Jean-Paul Goude illustration 1
CHANEL - “IN GOUDE WE TRUST!” An exhibition by Jean-Paul Goude illustration 2
CHANEL - “IN GOUDE WE TRUST!” An exhibition by Jean-Paul Goude illustration 3
CHANEL - “IN GOUDE WE TRUST!” An exhibition by Jean-Paul Goude illustration 4

Cultura / Casa - 11/13/19

From November 15th until December 31st 2019, the Palazzo Giureconsulti, Piazza Dei Mercanti, 2 - Milano, will house «In Goude we trust!» presented by CHANEL.
The celebrated image-maker, Jean-Paul Goude, has built a superb collaborative relationship with CHANEL that extends over many years.
Aside from presenting some of the various masterpieces that have resulted from their collaboration, as well as an extensive variety of creative forms of expression that comprise Goude’s work, this exhibition will lead us through the numerous experiences that CHANEL and Goude have shared for thirty years to this day.
This solo exhibition - which has been put together by Goude himself - will focus on highlights of his collaboration with CHANEL as well as introduce some of his most personal works.
The show is in three parts :
- The first one devoted to his work with CHANEL will present Goude’s commercial films for ÉGOÏSTE in 1990 and COCO in 1992 with Vanessa Paradis impersonating a little bird, and the CHANCE saga which began in 2002 culminating with the creation of CHANCE commercial film The dance audition. A holographic animated installation entitled The genius of Coco Chanel will feature the diminutive dainty figure of Coco flying around inside a bottle of CHANEL N°5.
In addition, a special performance will house Goude’s Fire Installation interpreted for the occasion by live dancers (a piece created in 2001 for the launching of CHANEL high jewelry: THE FIVE ELEMENTS).
- The second part of the exhibition will focus on Goude’s most emblematic works and different means of expressions: film, still images, drawings, cut-up ektachromes, as well as display one of his luminous allegories shown at the Pompidou Center in Paris in 2017. In addition, an installation entitled Notre Dame de St Mandé and the little people will be shown to the public for the very first time.
- Finally, a mini-theatre integrated in the gallery itself, will present So Far So Goude a 90mn film that provides an overview of the artist’s inspirations and career, from his youth to the present day.
From his early childhood in France, to Esquire magazine in New York and Grace Jones (whose androgynous beauty fascinated the world) to ex super model Farida Khelfa and the Bicentennial Parade of the French Revolution, to Vanessa Paradis (who was only eighteen when she was chosen in 1992 to appear in the COCO fragrance campaign) to the CHANCE saga, many of the allegorical images that Goude produced along the years remain alive in the public’s collective unconscious.

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