Tagwalk è disponibile anche su Google Play e App Store.

MSGM LOOKS TO A SUSTAINABLE FUTURE WITH THE PRESENTATION OF ITS FIRST ECO-FRIENDLY FOOTWEAR

MSGM LOOKS TO A SUSTAINABLE FUTURE WITH THE PRESENTATION OF ITS FIRST ECO-FRIENDLY FOOTWEAR illustration 1

Nuovo prodotto - 3/21/23

The SS23 collection from the fashion label founded by Massimo Giorgetti welcomes the addition of a line of eco-friendly sneakers developed thanks to ACBC, the first and only Italian BCorp in the shoe sector. Milan, 20th March 2023 – MSGM Island was the futuristic setting for the catwalk show of the SS23 collection, in which the FG1 sneakers were presented. Their name is an acronym of “Fantastic Green 1”, after the ecologically-friendly project launched by the fashion house. 

Energy, carefreeness, optimism and freshness were all imparted by the catwalk show, catapulting spectators into a dreamlike and exotic dimension. ACBC, a circular science company and the first Italian BCorp in the shoemaking sector, has joined forces with MSGM, the contemporary fashion and accessories brand that is driven by the Italian talent of Massimo Giorgetti. The brand determination to constantly seek out organic materials and natural textures that respect biodiversity and the safety of the planet was the link which made this new model of sneakers, enabling them to combine a playful look with an ecologically-sensitive approach. 

It has led MSGM to place its trust in ACBC, a label and certified trademark that is recognised in the market because of its research into bio-based innovative technology and recycled materials: these are characteristics that have been translated into the FG1 collection. The FG1 shoes are available in two unisex versions, high and low, and in a wide range of colours, from the palest nude tones to the most striking green and purple. The uppers are in VegSkin, which is derived from natural materials, while the sole is made with ReRubber technology, a product of recycling pre-consumer rubber waste. The laces and the lining are in RePet, made with recycled plastic bottles, and thus ensures that a large amount of CO2 is saved. 
The FG1 sneakers are available on MSGM e-commerce site and at the MSGM Milan and London flagship stores.


Designer: MSGM

CONDIVIDERE