新产品 / 广告 - 6/4/26
Through June 4th, 2026, Balenciaga launches a series of its classic soccer-inspired ready-to-wear, reimagined with a codified graphic system, new material concepts, and a personalization option in select stores. A dedicated campaign showcases the series from multiple angles, starring World Freestyle Football Champion Tristan Gac.
The series of signature-fit, scrimmage-ready pieces—tracksuit separates, short-sleeve jerseys, zip-up hoodies, shorts, pants, caps, socks—are seen in a focused palette of dark blue, black, and red, with white and golden details. A zippered leather jacket with elasticated cuffs and waistband takes on the typified proportions of a soccer player’s off-field apparel, affixed with embroidered patches. New artworks make emblems of the lowercase Balenciaga logo, the Balenciaga Bodies logo, and a laurel-wreathed crest.
At participating Balenciaga stores, jerseys may be personalized by a professional calligrapher with a choice of one’s name, in handwriting based on that of Creative Director Pierpaolo Piccioli—a concept inspired by the signed sports paraphernalia often seen in collectors’ archives. The white or black textile paint signatures may appear along the lower front right-side quadrant, collar, or left-side sleeve of a jersey or hoodie, or across the back of a cap.
In video and still captures, record-breaking French athlete Tristan Gac wears Balenciaga 2026 Soccer pieces—T-shirts, baggy shorts, tracksuits, knee socks—and Balenciaga Radar Sneakers. Montages of intricate footwork take the star all over Paris, into a stadium, and across a grassy field. In another shot, each player peg on a classic foosball table is revealed to be dressed in the series as well.
The Balenciaga 2026 Soccer Series is available in select stores worldwide and on balenciaga.com.
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