Fashion house - 12/11/20
In the shadow of the Arc de Triomphe, Moncler invites a unique symbiosis of Parisian refinement with touches of mountain grandeur in a flagship boutique of over 1000sqm designed by the French architecture firm Gilles & Boissier. Opening today, this new venture represents Moncler’s largest retail space in the world to date, equipped with innovative technological services that transcend the limitations of traditional retail to create a seamless customer experience both instore and online.
Imagined as an immersive haven set back off the iconic, bustling Champs-Élysées, the labyrinthine space unites the aesthetics of a Haussmanian apartment with the warmth of an alpine chalet. From a street-level façade featuring 4 arched vitrines, Moncler Champs-Élysées unfolds as a series of juxtaposing interventions across a ground floor and subterranean level, where plays of scale allow for cavernous volumes and intimate environments to exist under one roof. Contrasting materiality is paramount, posing the finest French stonework and polished marble against the rustic textures of unvarnished and carbonized woods, mountain stone and tempered bronze.
Throughout the boutique, mirrored surfaces create trompe l’oeil reflections as full-length polished client mirrors, tiled walls and ceilings featuring smoky patinas and antique effects.
GROUND FLOOR
Set back off the Champs-Élysées, a grand vaulted hallway, reminiscent of the marble courtyard of the Château de Versailles welcomes clients inside Moncler’s new global flagship boutique. To the left and right, adjoining womenswear spaces are the fruit of an artisanal partnership with Atelier Mériguet-Carrère, French master craftspeople whose distinct historical savoir faire is apparent in the coffered ceilings on one side and white stucco mouldings on the other. Set above oak parquet, both wings are entered through alcoves framed in hammered black bronze panels and fitted with gleaming brass and travertine presentation furniture. Hidden within each wing of the ground floor, a pair of mirrored ‘immersive rooms’ are equipped with giant LED screens designed for exclusive collection showings and instore pop-up events. Throughout December 2020, they will play host to the Moncler Rimowa “Reflection” collection and the 2 Moncler 1952 capsule collection designed by Sergio Zambon especially for Moncler Champs-Elysées. Following the grand hallway back towards the central staircase, the ambience shifts to showcase the innovative Moncler Genius collections for men and women around a circular atrium lined in darkened steel beneath a dynamic LED ceiling. Nearby, children’s collections are presented in a dedicated room of playhouse cabinetry in unstained wood with a striped oak and marble parquet floor.
LOWER LEVEL
Descending the central staircase, visitors will encounter a supersized iconic ‘Moncler Pupazzo’ character, the house’s anime-style puppet mascot. Below ground, elements such as chequered marble floors, mountain stone panelling, hidden strip lighting, darkened wood and blackened steel unite to create the raw, elemental mood of a sleek gentlemen’s club.
VIP: VERY IMPORTANT PLACES
Upstairs, a semi-private salon frames the Moncler Grenoble women’s collections in a warm, après-ski atmosphere where natural oak-panelled walls are bifurcated with black tar paint and cosy seating is upholstered in 16th century Flemish woodland tapestry velvet. Downstairs, framed by smoked mirrors and carbonized black wood the spacious Moncler Grenoble men’s salon is accented by the site-specific intervention of white-on-black graphic frescos by the French Ivorian artist Cyprien Chabert. Both the men’s and women’s Moncler Grenoble salons are designed as adaptive selling spaces that can be instantly transformed for clients with personalised VIP service, full privacy, and a customised audio-visual experience instore.
SERVICE INNOVATION
Moncler Champs-Élysées is equipped with the latest omnichannel retail services, including a full suite of online- offline sales fulfilment features and virtual appointments from the comfort of the client’s own home. In-store mobile tools and distant payment services mean sales can be seamlessly accomplished from anywhere in the world, transcending the physical boundaries of the store itself.
CULTURAL PROGRAMMING
Downstairs, the boutique will propose cultural programming mixing creative session and exhibitions engaging the wider community and transforming the retail space, starting with the first Paris edition of Moncler Voices.
Established by Remo Ruffini with the question “Moncler means everything to me, what does it mean to you?” the Moncler Voices project is a global initiative that sees Moncler designers, photographers, and friends of the house express their vision of the house today. The iconic French editor, stylist and publisher Carine Roitfeld brings the Moncler Voices project to Paris for the first time through a portrait exhibition featuring a diverse cast of Parisian creatives and tastemakers photographed by French photographer Julien Tavel in the streets of the city wearing Moncler. Furthermore, Moncler Champs-Élysées will unveil the fruits of a collaboration with the students of Kourtrajmé film school in Monfermeil, a creative initiative established by acclaimed director Ladj Ly. Moncler Champs-Élysées will host advance screenings of this exclusive Moncler-commissioned short film in January 2021.
Imagined as an immersive haven set back off the iconic, bustling Champs-Élysées, the labyrinthine space unites the aesthetics of a Haussmanian apartment with the warmth of an alpine chalet. From a street-level façade featuring 4 arched vitrines, Moncler Champs-Élysées unfolds as a series of juxtaposing interventions across a ground floor and subterranean level, where plays of scale allow for cavernous volumes and intimate environments to exist under one roof. Contrasting materiality is paramount, posing the finest French stonework and polished marble against the rustic textures of unvarnished and carbonized woods, mountain stone and tempered bronze.
Throughout the boutique, mirrored surfaces create trompe l’oeil reflections as full-length polished client mirrors, tiled walls and ceilings featuring smoky patinas and antique effects.
GROUND FLOOR
Set back off the Champs-Élysées, a grand vaulted hallway, reminiscent of the marble courtyard of the Château de Versailles welcomes clients inside Moncler’s new global flagship boutique. To the left and right, adjoining womenswear spaces are the fruit of an artisanal partnership with Atelier Mériguet-Carrère, French master craftspeople whose distinct historical savoir faire is apparent in the coffered ceilings on one side and white stucco mouldings on the other. Set above oak parquet, both wings are entered through alcoves framed in hammered black bronze panels and fitted with gleaming brass and travertine presentation furniture. Hidden within each wing of the ground floor, a pair of mirrored ‘immersive rooms’ are equipped with giant LED screens designed for exclusive collection showings and instore pop-up events. Throughout December 2020, they will play host to the Moncler Rimowa “Reflection” collection and the 2 Moncler 1952 capsule collection designed by Sergio Zambon especially for Moncler Champs-Elysées. Following the grand hallway back towards the central staircase, the ambience shifts to showcase the innovative Moncler Genius collections for men and women around a circular atrium lined in darkened steel beneath a dynamic LED ceiling. Nearby, children’s collections are presented in a dedicated room of playhouse cabinetry in unstained wood with a striped oak and marble parquet floor.
LOWER LEVEL
Descending the central staircase, visitors will encounter a supersized iconic ‘Moncler Pupazzo’ character, the house’s anime-style puppet mascot. Below ground, elements such as chequered marble floors, mountain stone panelling, hidden strip lighting, darkened wood and blackened steel unite to create the raw, elemental mood of a sleek gentlemen’s club.
VIP: VERY IMPORTANT PLACES
Upstairs, a semi-private salon frames the Moncler Grenoble women’s collections in a warm, après-ski atmosphere where natural oak-panelled walls are bifurcated with black tar paint and cosy seating is upholstered in 16th century Flemish woodland tapestry velvet. Downstairs, framed by smoked mirrors and carbonized black wood the spacious Moncler Grenoble men’s salon is accented by the site-specific intervention of white-on-black graphic frescos by the French Ivorian artist Cyprien Chabert. Both the men’s and women’s Moncler Grenoble salons are designed as adaptive selling spaces that can be instantly transformed for clients with personalised VIP service, full privacy, and a customised audio-visual experience instore.
SERVICE INNOVATION
Moncler Champs-Élysées is equipped with the latest omnichannel retail services, including a full suite of online- offline sales fulfilment features and virtual appointments from the comfort of the client’s own home. In-store mobile tools and distant payment services mean sales can be seamlessly accomplished from anywhere in the world, transcending the physical boundaries of the store itself.
CULTURAL PROGRAMMING
Downstairs, the boutique will propose cultural programming mixing creative session and exhibitions engaging the wider community and transforming the retail space, starting with the first Paris edition of Moncler Voices.
Established by Remo Ruffini with the question “Moncler means everything to me, what does it mean to you?” the Moncler Voices project is a global initiative that sees Moncler designers, photographers, and friends of the house express their vision of the house today. The iconic French editor, stylist and publisher Carine Roitfeld brings the Moncler Voices project to Paris for the first time through a portrait exhibition featuring a diverse cast of Parisian creatives and tastemakers photographed by French photographer Julien Tavel in the streets of the city wearing Moncler. Furthermore, Moncler Champs-Élysées will unveil the fruits of a collaboration with the students of Kourtrajmé film school in Monfermeil, a creative initiative established by acclaimed director Ladj Ly. Moncler Champs-Élysées will host advance screenings of this exclusive Moncler-commissioned short film in January 2021.
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