Fashion house - 12/15/20
Maison Valentino chooses digital design to create an intimate presentation of the new Valentino Diary Collection. Between architecture, design, mysterious atmospheres and a recreational video approach.
A modernist villa on the coast of the Mediterranean scrub. Great spacious volumes and glass walls that open on a marine pine forest. An alive, liveable, virtual architecture, that invites users to enter, explore and browse the traces left behind by the person that cohabits the space. The first encounter with the items and accessories of the Valentino Diary Collection and the new Valentino Garavani Roman Stud bag.
Walking through the rooms, the patio and the pool, that reminds us of the refined and sober aesthetic of the Valentino Boutiques, users can interact with Valentino items that will then be available for purchase on the website with a series of surprises. Experiences and behind the scenes of the creation of the advertising campaign, shot by Creative Director with Mariacarla Boscono in Nettuno, Pierpaolo Piccioli’s city of origin where he resides today, that has inspired
the atmosphere of the Valentino Insights home. These same atmospheres, by using the words that Pierpaolo Piccioli uses to describe the coast that overlooks Nettuno, are ‘familiar and metaphysic’.
Within the virtual architecture, created by the start-up Vertual, a mysterious allure with a fluctuating intimacy is perceived. Being it a middle ground between a videogame and digital art, Valentino Insights is a continuously updated platform, a universal window to discover news and to experience personal activities dedicated to the Valentino Community.
The exploration of the platform is guided by notes that indicate on which object to linger, with what elements the user can interact, on what image you can click and which are the secret spaces that bring the user to bump into clues that reminisce of a puzzle that can be put together with personal suggestions. Voicemails, videos, a musical selection originating from a vintage record player, extreme scale Valentino accessories that become surreal furniture pieces, dreamy walk in closets, exclusive events, and much more.
Essential furniture design pieces from the ‘900 are staged within the house. Pieces personally selected by Pierpaolo Piccioli, as they are icons and expression of his personal taste, a homage to art, that, as fashion, has been able of entering lives and the homes. Objects that in the course of decades have been signs capable of creating domestic and social aesthetics identities, and of embodying innovation, vision and poetry.
A modernist villa on the coast of the Mediterranean scrub. Great spacious volumes and glass walls that open on a marine pine forest. An alive, liveable, virtual architecture, that invites users to enter, explore and browse the traces left behind by the person that cohabits the space. The first encounter with the items and accessories of the Valentino Diary Collection and the new Valentino Garavani Roman Stud bag.
Walking through the rooms, the patio and the pool, that reminds us of the refined and sober aesthetic of the Valentino Boutiques, users can interact with Valentino items that will then be available for purchase on the website with a series of surprises. Experiences and behind the scenes of the creation of the advertising campaign, shot by Creative Director with Mariacarla Boscono in Nettuno, Pierpaolo Piccioli’s city of origin where he resides today, that has inspired
the atmosphere of the Valentino Insights home. These same atmospheres, by using the words that Pierpaolo Piccioli uses to describe the coast that overlooks Nettuno, are ‘familiar and metaphysic’.
Within the virtual architecture, created by the start-up Vertual, a mysterious allure with a fluctuating intimacy is perceived. Being it a middle ground between a videogame and digital art, Valentino Insights is a continuously updated platform, a universal window to discover news and to experience personal activities dedicated to the Valentino Community.
The exploration of the platform is guided by notes that indicate on which object to linger, with what elements the user can interact, on what image you can click and which are the secret spaces that bring the user to bump into clues that reminisce of a puzzle that can be put together with personal suggestions. Voicemails, videos, a musical selection originating from a vintage record player, extreme scale Valentino accessories that become surreal furniture pieces, dreamy walk in closets, exclusive events, and much more.
Essential furniture design pieces from the ‘900 are staged within the house. Pieces personally selected by Pierpaolo Piccioli, as they are icons and expression of his personal taste, a homage to art, that, as fashion, has been able of entering lives and the homes. Objects that in the course of decades have been signs capable of creating domestic and social aesthetics identities, and of embodying innovation, vision and poetry.
Designer:
Valentino
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