Culture / New products / Fashion house - 2/1/21
Celebrating the art of travel since 1854, Louis Vuitton is again setting off for new horizons, adding this spring two new titles to its Fashion Eye series of photography books: Kyoto by Mayumi Hosokura and Normandie by Jean Moral. As with the previous titles, each album reveals a country, a region, a city, or a destination through the gaze of a fashion photographer.
Japanese photographer Mayumi Hosokura’s intimate Kyoto is surrounded by shades of azure, in a series of images in which the fundamental elements reveal the sacred, between tradition and modernity. Meanwhile, Jean Moral casually immortalises 1930s French elegance aboard Normandie, the most modern transatlantic liner of its time. A natural fit for the soul of travel, photography is an evident form of expression for Louis Vuitton. Our editorial process makes sure that the book is granted the status of a medium in its own right, with the singular aim of continually renewing its visual vocabulary in different ways. Fashion Eye is a tailor‑made series. Each type of paper or binding, each layout, and sometimes even the printing processes used, in keeping with artisanal tradition, serve the title at hand. For a book is first and foremost the work of an author, a designer, and a printer.
Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work, with images in colour and/or black and white. Each book in the series features an ample selection of large‑format photographs, accompanied by biographical information and an interview with the photographer or a critical essay. Fashion Eye gives rise to an unprecedented dialogue between emerging talents, seasoned photographers, and fashion photography legends. It confronts contemporary creation with little-known archival treasures to create a collection of invaluable reference works, as much in terms of its approach as its aesthetics.
FASHION EYE KYOTO
If Mayumi was to apply a colour to Kyoto, her hometown, it would undoubtedly be blue. Not a clear and neutral blue, but rather a chameleon blue, intangible, which sometimes dons indigo outlines or sea-green shades. In the pictures of Kyoto made by the Japanese photographer, blue insidiously infuses her subjects, whether they are ordinary landscapes, urban fragments, blossoming trees, ancient rocks, timeless rituals, or diaphanous teenagers. In a series which knows how to take its time, Mayumi Hosokura reveals, with skill and fragility, the mysteries of the ancient imperial city, which has not lost any of its mystery or modernity
SPECIFICATIONS
Printed on Arcoset Extra White 140g and Curious Collection Metallics Cryogen White 120g.
ISBN: 978-2-36983-221-8 96 pages
MAYUMI HOSOKURA
Mayumi Hosokura was born in Kyoto in 1979. She graduated in literature from the University of Ritsumeikan in Japan and studied photography at the University of Nihon, from which she graduated in 2005. She collaborated with several magazines, including Hanatsubaki, published by Shiseido, and took part in campaigns for fashion houses such as Mame Kurogouchi (Spring 2019) and Phingerin (Autumn/Winter 2017–2018). The photographer received many awards and distinctions throughout her career. In 2011, her work was presented in the Talent issue of Foam Magazine.
Her photographs depict, with delicacy and sensuality, the beauty of nature combined with the intimacy of young models. Her colourful plays of transparencies, as dreamlike as they are organic, reveal fragmented shapes and textures. Mayumi Hosokura, whose work is regularly exhibited in Japan and around the world, is the author of several books, including Jubilee (artbeat publishers, 2017) and New Skin (Mack Books, 2020).
FASHION EYE NORMANDIE
Jean Moral, when he produced his first photographs of the liner Normandie for Harper’s Bazaar during the winter of 1934–1935, could not have predicted that his career would be closely linked to the famous ship, which at the time was still under construction, and was intended to replace France on the industrial and artistic international scene. The young photographer was a popular reporter whose photographs expressed France’s sense of freedom and carefree spirit during the interwar period. From the couture models on the streets of Paris to the Atlantic beaches or the Austrian Alps, his publications, stylish or light‑hearted, truly matched the spirit of the time. Jean Moral was recruited by the famous American fashion magazine in 1934, which led to his talent being recognized. He was on the maiden voyage of Normandie during the following year and boarded it again in 1939, amid an increasingly oppressive international context, for a report funded by the Compagnie Générale Transatlantique and published in the brand-new Match.
SPECIFICATIONS
Printed on Symbol Freelife Gloss Premium White 170g, Cyclus Offset 90g and Cocoon Silk 130g.
ISBN: 978-2-36983-222-5 128 pages
JEAN MORAL
Jean Moral was born on 7 June 1906 in Marchiennes (North of France). On arriving in Paris in 1925, he became an amateur photographer. He was hired as a commercial artist for Studio Ullmann in 1927, and as a graphic designer and draughtsman by Studio Tolmer in 1928. His photographs were published in many 1930s magazines (VU, Paris Magazine, Art et Médecine, Die Dame). After he ended his collaboration with Studio Tolmer, Jean Moral started publishing his photographs in Harper’s Bazaar for the first time in 1933. He took refuge in Cannes during the Second World War, which is where he met Francis Picabia, who encouraged him to start drawing again. After the war, he exclusively devoted himself to fashion photography, working for the Albums de la Mode du Figaro, Elle, but also, naturally, Harper’s Bazaar. Jean Moral then decided to pursue a career as a draughtsman and ceased his photographic work in 1954. In 1961, he moved to Switzerland, near Montreux. Cut off from the world of photography and fashion, Jean Moral made a living out of his drawings and paintings. He died in 1999. The Jean Moral collection is held at the Musée Nicéphore Niépce in Chalon-sur‑Saône and the Palais Galliera, Musée de la Mode de la Ville de Paris.
Japanese photographer Mayumi Hosokura’s intimate Kyoto is surrounded by shades of azure, in a series of images in which the fundamental elements reveal the sacred, between tradition and modernity. Meanwhile, Jean Moral casually immortalises 1930s French elegance aboard Normandie, the most modern transatlantic liner of its time. A natural fit for the soul of travel, photography is an evident form of expression for Louis Vuitton. Our editorial process makes sure that the book is granted the status of a medium in its own right, with the singular aim of continually renewing its visual vocabulary in different ways. Fashion Eye is a tailor‑made series. Each type of paper or binding, each layout, and sometimes even the printing processes used, in keeping with artisanal tradition, serve the title at hand. For a book is first and foremost the work of an author, a designer, and a printer.
Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work, with images in colour and/or black and white. Each book in the series features an ample selection of large‑format photographs, accompanied by biographical information and an interview with the photographer or a critical essay. Fashion Eye gives rise to an unprecedented dialogue between emerging talents, seasoned photographers, and fashion photography legends. It confronts contemporary creation with little-known archival treasures to create a collection of invaluable reference works, as much in terms of its approach as its aesthetics.
FASHION EYE KYOTO
If Mayumi was to apply a colour to Kyoto, her hometown, it would undoubtedly be blue. Not a clear and neutral blue, but rather a chameleon blue, intangible, which sometimes dons indigo outlines or sea-green shades. In the pictures of Kyoto made by the Japanese photographer, blue insidiously infuses her subjects, whether they are ordinary landscapes, urban fragments, blossoming trees, ancient rocks, timeless rituals, or diaphanous teenagers. In a series which knows how to take its time, Mayumi Hosokura reveals, with skill and fragility, the mysteries of the ancient imperial city, which has not lost any of its mystery or modernity
SPECIFICATIONS
Printed on Arcoset Extra White 140g and Curious Collection Metallics Cryogen White 120g.
ISBN: 978-2-36983-221-8 96 pages
MAYUMI HOSOKURA
Mayumi Hosokura was born in Kyoto in 1979. She graduated in literature from the University of Ritsumeikan in Japan and studied photography at the University of Nihon, from which she graduated in 2005. She collaborated with several magazines, including Hanatsubaki, published by Shiseido, and took part in campaigns for fashion houses such as Mame Kurogouchi (Spring 2019) and Phingerin (Autumn/Winter 2017–2018). The photographer received many awards and distinctions throughout her career. In 2011, her work was presented in the Talent issue of Foam Magazine.
Her photographs depict, with delicacy and sensuality, the beauty of nature combined with the intimacy of young models. Her colourful plays of transparencies, as dreamlike as they are organic, reveal fragmented shapes and textures. Mayumi Hosokura, whose work is regularly exhibited in Japan and around the world, is the author of several books, including Jubilee (artbeat publishers, 2017) and New Skin (Mack Books, 2020).
FASHION EYE NORMANDIE
Jean Moral, when he produced his first photographs of the liner Normandie for Harper’s Bazaar during the winter of 1934–1935, could not have predicted that his career would be closely linked to the famous ship, which at the time was still under construction, and was intended to replace France on the industrial and artistic international scene. The young photographer was a popular reporter whose photographs expressed France’s sense of freedom and carefree spirit during the interwar period. From the couture models on the streets of Paris to the Atlantic beaches or the Austrian Alps, his publications, stylish or light‑hearted, truly matched the spirit of the time. Jean Moral was recruited by the famous American fashion magazine in 1934, which led to his talent being recognized. He was on the maiden voyage of Normandie during the following year and boarded it again in 1939, amid an increasingly oppressive international context, for a report funded by the Compagnie Générale Transatlantique and published in the brand-new Match.
SPECIFICATIONS
Printed on Symbol Freelife Gloss Premium White 170g, Cyclus Offset 90g and Cocoon Silk 130g.
ISBN: 978-2-36983-222-5 128 pages
JEAN MORAL
Jean Moral was born on 7 June 1906 in Marchiennes (North of France). On arriving in Paris in 1925, he became an amateur photographer. He was hired as a commercial artist for Studio Ullmann in 1927, and as a graphic designer and draughtsman by Studio Tolmer in 1928. His photographs were published in many 1930s magazines (VU, Paris Magazine, Art et Médecine, Die Dame). After he ended his collaboration with Studio Tolmer, Jean Moral started publishing his photographs in Harper’s Bazaar for the first time in 1933. He took refuge in Cannes during the Second World War, which is where he met Francis Picabia, who encouraged him to start drawing again. After the war, he exclusively devoted himself to fashion photography, working for the Albums de la Mode du Figaro, Elle, but also, naturally, Harper’s Bazaar. Jean Moral then decided to pursue a career as a draughtsman and ceased his photographic work in 1954. In 1961, he moved to Switzerland, near Montreux. Cut off from the world of photography and fashion, Jean Moral made a living out of his drawings and paintings. He died in 1999. The Jean Moral collection is held at the Musée Nicéphore Niépce in Chalon-sur‑Saône and the Palais Galliera, Musée de la Mode de la Ville de Paris.
Designer:
Louis Vuitton
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