Collaboration / Fashion house - 2/25/21
For the second time, Off-White™ and its founder and creative director Virgil Abloh have partnered with Braun — the world-renowned home appliance company — to create an exclusive alarm clock, which will be delivered in two limited edition color-ways. The collaboration launches today, as part of an ongoing, overall venture between Abloh and Braun.
Braun retains longstanding knowhow in manufacturing high quality (and high durability) products; their approach syncs well with Off-White’s vision for blurring the lines between design disciplines and focusing on elements of the industrial and the everyday functional. In this link-up, the values of each brand meld together, creating a synergistic outcome of technology, novelty, timelessness and innovation.
The alarm clock model of choice is Braun’s classic BC02, which is an understated and compact analog piece derived from the iconic AB1, designed by Dieter Rams and Dietrich Lubs in the late 1980’s.
The new Off-White™ c/o Braun edition is available in a highly saturated orange or a muted light blue color scheme, along with Off-White™ branding. These distinct Pantones were chosen, says Abloh, because they immediately and naturally “stand out in an interior setting design.”
Technical specifications of this reworked BC02 alarm clock include: a matte finish case and dial, a quiet precision quartz movement, and a crescendo-sound alarm itself. The design is 57mm tall by 57mm wide, and uses AA batteries (not included).
The Off-White™ c/o Braun is available at Off-White™ online and select Off-White™ boutiques worldwide.
Braun retains longstanding knowhow in manufacturing high quality (and high durability) products; their approach syncs well with Off-White’s vision for blurring the lines between design disciplines and focusing on elements of the industrial and the everyday functional. In this link-up, the values of each brand meld together, creating a synergistic outcome of technology, novelty, timelessness and innovation.
The alarm clock model of choice is Braun’s classic BC02, which is an understated and compact analog piece derived from the iconic AB1, designed by Dieter Rams and Dietrich Lubs in the late 1980’s.
The new Off-White™ c/o Braun edition is available in a highly saturated orange or a muted light blue color scheme, along with Off-White™ branding. These distinct Pantones were chosen, says Abloh, because they immediately and naturally “stand out in an interior setting design.”
Technical specifications of this reworked BC02 alarm clock include: a matte finish case and dial, a quiet precision quartz movement, and a crescendo-sound alarm itself. The design is 57mm tall by 57mm wide, and uses AA batteries (not included).
The Off-White™ c/o Braun is available at Off-White™ online and select Off-White™ boutiques worldwide.
Designer:
Off-White
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