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Paco Rabanne spreads ‘RAISED BY LOVE’ message for Mother’s & Father’s Day

Paco Rabanne spreads ‘RAISED BY LOVE’ message for Mother’s & Father’s Day illustration 1

New products / Fashion house - 5/6/21

Families are, at their core, assemblages: individual members linked together as a fabric that is constantly expanding and taking on new forms. No matter the relationship, a family bond is a bond for life. It is in this spirit that Paco Rabanne celebrates Mother’s and Father’s Day in the broader sense of familial love – between parents and kids, between siblings, and across all the blended households that we call home.

With ‘Raised by Love’, Paco Rabanne shares a message that links memories and mementos. While perfumes can be powerful evocations of the people we love, jewellery keepsakes and bags are often cherished, shared and passed down. For this occasion, Paco Rabanne women’s fragrances such as Lady Million, an opulent, yet fresh jasmine-infused nectar; and Olympea, a carnal elixir of vanilla and ginger, not only exude enticing scents, they symbolize captivating and empowered female characters. Men’s fragrances such as 1 Million, a flamboyant eau de toilette layered with leather and warm spices; and Invictus, a woody, citrus-infused tonic tinged with virile animalic notes, offer beguiling expressions of vibrancy.

For this occasion, Paco Rabanne women’s fragrances such as Lady Million, Olympea not only exude enticing scents – an opulent, yet fresh jasmine-infused nectar; a carnal elixir of vanilla and ginger – they symbolize captivating and empowered female characters. Men’s fragrances such as 1 Million and Invictus – a flamboyant eau de toilette layered with leather and warm spices; a woody, citrus-infused tonic tinged with virile animalic notes – offer beguiling expressions of vibrancy.

Meanwhile, metal mesh accessories, chain link jewellery and the iconic Paco Rabanne 1969 bag offer immediate enjoyment that gives way to long-lasting appreciation. These are pieces that can be both worn and collected. Surprise a loved one with flowers and jewellery… this time, as the season’s key print animations.

Articulating gestures of connectedness, inclusivity and affection, those featured in these ‘Raised by Love’ images represent Paco Rabanne’s alternate notions of family, each duo nonetheless linked in kinship and regarded with care. In spending time together; experiencing places together; and marking moments with a gift, families strengthen their bonds and reaffirm their love, time and again.

Available at the Paco Rabanne stores, 12 rue Cambon and 54 rue du Faubourg Saint Honoré in Paris, and on pacorabanne.com

Styling : Marie-Amélie Sauvé
Photographer: Robin Galiegue
Director: Thibault Della Gaspera
Movement Director: Remi Wortmeyer
Hair: Tomohiro Ohasi
Make up: Min Kim
Talent : Ashley Radjarame, Shirley Radjarame, Hugo Altmayer, Nilaya Bal, Konig N’Diaye, Caesar Mendy, François, Elie

Designer: Rabanne

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