Collaboration / New products - 6/10/18
June 7, 2018 – Hot on the heels of the successful RIMOWA and Supreme collaboration in April 2018, 24 Sèvres presents the newest collaboration by the German luggage brand, with Italian streetwear label OFF-WHITE. The anticipated product will launch on 24sevres.com on June 25. This project marks RIMOWA’s 120th anniversary, and sees the storied brand join forces with American designer and DJ Virgil Abloh, who was recently named Louis Vuitton’s new menswear artistic designer.
In their first collaboration together, the two brands have created a distinctively original transparent polycarbonate carry-on case. Its accented black handles, wheels and labelling on the locks and telescopic handle are characteristically and unmistakably OFF-WHITE in the way they adopt branding detailing into their visual language. A brazen, yet playful response to today’s obsessive talk of privacy, culture of surveillance and anonymity, the transparent design keenly hones in on the now and the next.
Virgil Abloh says: This collaboration was an experimentation where we studied traveling and one's emotional connection to their own “personal belongings”. This Project had been in the works for a while and now the accumulation of various ideas from over a long period of time will be released to the world. I have an affinity for a brand as authentic and longstanding as Rimowa and I enjoyed the task of bringing new ideas to that equation.”
A brand all about creating the covetable from the mundane, OFF-WHITE has banked on irony. And while this case’s size is based on the RIMOWA Essential model, due to its transparent design, the RIMOWA X OFF-WHITE case has no interior lining and instead includes the Flex-Divider system in black and customized bags for more efficient – and modest – packing. Each transparent hard case is fitted with RIMOWA‘s silent Multiwheel system for optimum manoeuvrability, TSA combination locks, and an exclusive transparent amenity kit with an additional set of wheels in OFF-WHITE orange, that further emphasizes the overarching concept of the special edition case.
Eric Goguey, Chief Executive Officer at 24 Sèvres, says : « As providers of unique and exceptional products, we are thrilled to offer this exciting collaboration to our clients worldwide. »
The exclusive suitcase will be premiered on June 20, during OFF-WHITE’s men’s fashion show in Paris.
The RIMOWA x OFF-WHITE case will be available on https://www.24sevres.com/en-fr/ on June 25.
crédit photo : RIMOWA
In their first collaboration together, the two brands have created a distinctively original transparent polycarbonate carry-on case. Its accented black handles, wheels and labelling on the locks and telescopic handle are characteristically and unmistakably OFF-WHITE in the way they adopt branding detailing into their visual language. A brazen, yet playful response to today’s obsessive talk of privacy, culture of surveillance and anonymity, the transparent design keenly hones in on the now and the next.
Virgil Abloh says: This collaboration was an experimentation where we studied traveling and one's emotional connection to their own “personal belongings”. This Project had been in the works for a while and now the accumulation of various ideas from over a long period of time will be released to the world. I have an affinity for a brand as authentic and longstanding as Rimowa and I enjoyed the task of bringing new ideas to that equation.”
A brand all about creating the covetable from the mundane, OFF-WHITE has banked on irony. And while this case’s size is based on the RIMOWA Essential model, due to its transparent design, the RIMOWA X OFF-WHITE case has no interior lining and instead includes the Flex-Divider system in black and customized bags for more efficient – and modest – packing. Each transparent hard case is fitted with RIMOWA‘s silent Multiwheel system for optimum manoeuvrability, TSA combination locks, and an exclusive transparent amenity kit with an additional set of wheels in OFF-WHITE orange, that further emphasizes the overarching concept of the special edition case.
Eric Goguey, Chief Executive Officer at 24 Sèvres, says : « As providers of unique and exceptional products, we are thrilled to offer this exciting collaboration to our clients worldwide. »
The exclusive suitcase will be premiered on June 20, during OFF-WHITE’s men’s fashion show in Paris.
The RIMOWA x OFF-WHITE case will be available on https://www.24sevres.com/en-fr/ on June 25.
crédit photo : RIMOWA
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