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THE COUTURE HOUSE OPENS A MEN’S FLAGSHIP IN PARIS FOR ITS AZZARO ATELIERS COLLECTIONS STARRING IN EXCLUSIVITY THE FIRST CREATIONS OF OLIVIER THEYSKENS

THE COUTURE HOUSE OPENS A MEN’S FLAGSHIP IN PARIS FOR ITS AZZARO ATELIERS COLLECTIONS STARRING IN EXCLUSIVITY THE FIRST CREATIONS OF OLIVIER THEYSKENS illustration 1

Fashion house / Breaking news - 5/20/21

Celebrating the reopening of the Grands Magasins in Paris and the 50th anniversary of the opening of its emblematic women's boutique in the Faubourg Saint Honoré, the House of Azzaro is inaugurating a new men's flagship store at Printemps Haussmann. It offers the world's first ever men's collection by Olivier Theyskens for AZZARO ATELIERS.

This new 60m² area on the third floor of Printemps de l'Homme, features these first creations in a set of light, mirrors and architectural lines. The House's historic silver racks in hexagonal shape, dear to its founder Loris Azzaro, are reflected in faceted mirrors and structured luminescent panels, in shades of grey, metal and white, ultimate codes of the House and nod to the historic Salon Couture.

In his very first creations for AZZARO ATELIERS, Olivier Theyskens offers impeccable tailoring with the apparent simplicity of cuts, in a spirit of freedom and sensual glamour. The sober and fluid lines punctuated with silver or liquid metal reflections defy timelessness in a subtle balance between
sleekness and sophistication.

Tactile materials such as silk velvet or hammered lurex jacquard give jackets or oversized shirts a contemporary and festive mood, with structured pieces that blend ease and audacity. The shimmer of silver illuminates a soft knit, ignites a suit with handmade embroideries, and gives shape to a hammered jacquard coat. A touch of Klein blue warms up a coated linen overshirt.

This first collection by Olivier Theyskens for AZZARO ATELIERS is to be discovered exclusively in this new men's flagship, and also on Printemps.com which offers as well a selection of must-have pieces from the women's Spring-Summer 2021 collection, unveiled during the last Haute Couture week.

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