New products / Fashion house - 7/13/21
Boudoir atmosphere on Facetime.
LGN reveals The Brief, the first piece of the brand’s masculine underwear line. The collection was developed in France in collaboration with some of the world’s best manufacturers.
A new within the LGN wardrobe, The Brief features the brand’s iconic asymmetrical opening, sensually revealing the skin.
The underwear is made in 3 colourways of GOTS cotton jersey, an irregular rib stitch; extremely soft to the touch. The elastic waistband was carefully researched to ensure maximum comfort and high resilience.
Available in 3 colourways: Optical White, Black and Nude.
Retails for 49€
Campaign:
The visual campaign for the underwear was inspired by editorial, erotic classifieds. Those advertised announcements at the end of a magazine that we stared as a guilty-pleasure,
without even understanding their meaning.
These men, as if frozen in time, against the trends of today’s virtual fantasies, carry a reading of the ever so sultry texts of the Marquis de Sade.
Campaign Photogreaphy
Ismael Moumin
Set Design
PAF Atelier
Graphic Design
Charlotte Taillet & Joel Colover
Make-up
Caroline Fenouil, Ruben Mas.
Hair
Olivier Schawalder
Models
Eric Roma, Daniel Forow, Francois, Marin.
LGN reveals The Brief, the first piece of the brand’s masculine underwear line. The collection was developed in France in collaboration with some of the world’s best manufacturers.
A new within the LGN wardrobe, The Brief features the brand’s iconic asymmetrical opening, sensually revealing the skin.
The underwear is made in 3 colourways of GOTS cotton jersey, an irregular rib stitch; extremely soft to the touch. The elastic waistband was carefully researched to ensure maximum comfort and high resilience.
Available in 3 colourways: Optical White, Black and Nude.
Retails for 49€
Campaign:
The visual campaign for the underwear was inspired by editorial, erotic classifieds. Those advertised announcements at the end of a magazine that we stared as a guilty-pleasure,
without even understanding their meaning.
These men, as if frozen in time, against the trends of today’s virtual fantasies, carry a reading of the ever so sultry texts of the Marquis de Sade.
Campaign Photogreaphy
Ismael Moumin
Set Design
PAF Atelier
Graphic Design
Charlotte Taillet & Joel Colover
Make-up
Caroline Fenouil, Ruben Mas.
Hair
Olivier Schawalder
Models
Eric Roma, Daniel Forow, Francois, Marin.
Designer:
LGN Louis Gabriel Nouchi
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