Events / Fashion house - 9/20/21
Michael Kors is pleased to announce Club Kors—a one-night-only festival celebrating the fusion of fashion and music. The fun-filled, high-energy event will feature interactive
festival attractions and live musical performances by some of the world’s biggest superstars.
Upon arrival, guests will be immediately immersed in the world of Michael Kors. A neon light tunnel featuring the brand’s MK Signature logo print will lead the way into the festival, where fans will discover even more attractions: a Ferris wheel decked out with MK neon charms, a half-pipe emblazoned with different MK Signature print projections, a ball pool in the middle of the festival grounds and stands offering one-of-a-kind Club Kors “concert merch” product. Flash tattoos designed to resemble Michael Kors’ jewelry line, will be distributed for attendees to wear throughout the night.
Attendees will be able to fuel up at music festival-inspired food trucks and bars throughout the festival grounds. For the full Michael Kors experience, our celebrity guests can relax at the “Kors Diner” and terrace, where the food and décor are inspired by the designer’s favorite New York diners.
The festival will culminate with a series of live musical performances, coordinated in partnership with QQ Music. The star-studded lineup includes livestreamed performances from K-Pop superstar RAIN, international pop star Charlie Puth and China’s own pop princess, Bibi Zhou. Our guests in Chengdu will also experience performances by China’s pop artists: rapper Vava, Xiao Huang, Wu Hai and MK ambassador, Fei.
The dynamic stage production has been imagined by YouJam Studio, the Seoul- based production designers, famous for working with the world-famous K-pop groups BlackPink and BTS on their world tours.
To extend the “Club Kors” experience across China, Michael Kors will be hosting “Club Kors” takeovers on the night of September 17 in Shanghai (at the Akoma Club), Beijing (PH Club) and in Downtown Chengdu (PH Club), where guests will be able to watch the concert livestream and take home the exclusive not-for-sale “concert merch”.
The event coincides with Michael Kors’ Super Brand Day on China’s Tmall.
From September 6, CLUB KORS will take over the Michael Kors Tmall Flagship Store with an interactive experience to tour the “Club Kors” venue, virtually. Tmall are able to view the teaser content and reserve their access to the “Club Kors” livestreamed concert on September 17.
Super Brand Day will also offer customers access to exclusive items from the Fall 2021 MICHAEL Michael Kors line, only available on Tmall Super Brand Day.
Who: Bibi Zhou, Xiao Huang, Fei, Vava, Wu Hai, Rain, Charlie Puth and about 1,000 attendees
When: September 17, 2021 - 7.30 to Midnight
Where: Chengdu Open Air Music Park
festival attractions and live musical performances by some of the world’s biggest superstars.
Upon arrival, guests will be immediately immersed in the world of Michael Kors. A neon light tunnel featuring the brand’s MK Signature logo print will lead the way into the festival, where fans will discover even more attractions: a Ferris wheel decked out with MK neon charms, a half-pipe emblazoned with different MK Signature print projections, a ball pool in the middle of the festival grounds and stands offering one-of-a-kind Club Kors “concert merch” product. Flash tattoos designed to resemble Michael Kors’ jewelry line, will be distributed for attendees to wear throughout the night.
Attendees will be able to fuel up at music festival-inspired food trucks and bars throughout the festival grounds. For the full Michael Kors experience, our celebrity guests can relax at the “Kors Diner” and terrace, where the food and décor are inspired by the designer’s favorite New York diners.
The festival will culminate with a series of live musical performances, coordinated in partnership with QQ Music. The star-studded lineup includes livestreamed performances from K-Pop superstar RAIN, international pop star Charlie Puth and China’s own pop princess, Bibi Zhou. Our guests in Chengdu will also experience performances by China’s pop artists: rapper Vava, Xiao Huang, Wu Hai and MK ambassador, Fei.
The dynamic stage production has been imagined by YouJam Studio, the Seoul- based production designers, famous for working with the world-famous K-pop groups BlackPink and BTS on their world tours.
To extend the “Club Kors” experience across China, Michael Kors will be hosting “Club Kors” takeovers on the night of September 17 in Shanghai (at the Akoma Club), Beijing (PH Club) and in Downtown Chengdu (PH Club), where guests will be able to watch the concert livestream and take home the exclusive not-for-sale “concert merch”.
The event coincides with Michael Kors’ Super Brand Day on China’s Tmall.
From September 6, CLUB KORS will take over the Michael Kors Tmall Flagship Store with an interactive experience to tour the “Club Kors” venue, virtually. Tmall are able to view the teaser content and reserve their access to the “Club Kors” livestreamed concert on September 17.
Super Brand Day will also offer customers access to exclusive items from the Fall 2021 MICHAEL Michael Kors line, only available on Tmall Super Brand Day.
Who: Bibi Zhou, Xiao Huang, Fei, Vava, Wu Hai, Rain, Charlie Puth and about 1,000 attendees
When: September 17, 2021 - 7.30 to Midnight
Where: Chengdu Open Air Music Park
Designer:
Michael Kors Collection
SHARE
