Collaboration / New products / Fashion house - 12/1/21
Worldwide exclusive on ssense.com and blumarine.com
Simply irresistible, extraordinarily pink. Blumarine presents an exclusive capsule collection born from the collaboration with Sanrio’s most loved character, Hello Kitty.
A limited edition - with the creative direction of Nicola Brognano - that sees the famous Japanese icon and the brand’s signature hyperfeminine sensuality, reinterpreted in a kawaii key, as the absolute protagonists.
Twelve special items and a set of sparkling accessories, with some of the absolute must-haves of the Blumarine collections: flair jeans, denim miniskirt and jacket customized with tone-on-tone patches, the BluVi, also in one-shoulder and cropped versions, with faux fur detailing, the cornely knitwear with thread embroidery, the oversized sweatshirt, the bandana top with fringes and the sequined one. To complete the look: sparkling mini-bags, a belt with maxi buckle, pink galvanic choker and hairpins.
“I am thrilled about this new capsule. Hello Kitty is an icon of my generation and fully represents the 2000s aesthetic to which I have been referring since the beginning of my path at Blumarine. Hello Kitty is cute, lighthearted, funny, international: for this reason I am happy to present this collection as a world exclusive on Ssense.com, not a simple e-commerce platform but a real cultural meeting point with a young, eclectic and hyper fashionista audience”. - says Nicola Brognano, Blumarine Creative Director.
Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, commented:
“We are very happy to collaborate with a fashion icon like Blumarine. Brand partnerships are part of our DNA and they are consistent with Hello Kitty’s motto: ‘You can never have too many friends’. The capsule is an amazing combination of both brands and we are sure our fans will be as excited as we are”.
Simply irresistible, extraordinarily pink. Blumarine presents an exclusive capsule collection born from the collaboration with Sanrio’s most loved character, Hello Kitty.
A limited edition - with the creative direction of Nicola Brognano - that sees the famous Japanese icon and the brand’s signature hyperfeminine sensuality, reinterpreted in a kawaii key, as the absolute protagonists.
Twelve special items and a set of sparkling accessories, with some of the absolute must-haves of the Blumarine collections: flair jeans, denim miniskirt and jacket customized with tone-on-tone patches, the BluVi, also in one-shoulder and cropped versions, with faux fur detailing, the cornely knitwear with thread embroidery, the oversized sweatshirt, the bandana top with fringes and the sequined one. To complete the look: sparkling mini-bags, a belt with maxi buckle, pink galvanic choker and hairpins.
“I am thrilled about this new capsule. Hello Kitty is an icon of my generation and fully represents the 2000s aesthetic to which I have been referring since the beginning of my path at Blumarine. Hello Kitty is cute, lighthearted, funny, international: for this reason I am happy to present this collection as a world exclusive on Ssense.com, not a simple e-commerce platform but a real cultural meeting point with a young, eclectic and hyper fashionista audience”. - says Nicola Brognano, Blumarine Creative Director.
Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, commented:
“We are very happy to collaborate with a fashion icon like Blumarine. Brand partnerships are part of our DNA and they are consistent with Hello Kitty’s motto: ‘You can never have too many friends’. The capsule is an amazing combination of both brands and we are sure our fans will be as excited as we are”.
Designer:
Blumarine
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