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NEW GUCCI ARTWALLS CELEBRATE THE HOUSE DIY PROGRAMME

NEW GUCCI ARTWALLS CELEBRATE THE HOUSE DIY PROGRAMME illustration 1

Culture / Fashion house / Collaboration - 11/26/18

Gucci is pleased to announce that its global ArtWalls now celebrate the House DIY initiative, championing Gucci’s philosophy of self-expression where customers can personalise special pieces and accessories.
Among the new ArtWalls, two feature works inspired by Gucci DIY knits already published on Gucci’s social media accounts and on gucci.com. Milan’s ArtWall displays Florida-born Angela Deane’s friendly ghosts, wearing personalised Gucci sweaters in a winter scene. The artist creates her work by hand-painting old photographs. Meanwhile, the London ArtWall is given over to Sarah Ashley Longshore (popularly known as Ashley Longshore), a Louisiana-based painter, entrepreneur and owner of the Ashley Longshore Studio Gallery in New Orleans. Longshore's art focuses on pop culture, Hollywood glamour and American consumerism, and for Gucci DIY her portrait of a girl wears large pink, red and yellow Gucci glasses and a green cable-knit sweater displaying the letter R.
For the ArtWalls in Shanghai and Hong Kong, Gucci has once again collaborated with American illustrator Jayde Fish. Fish’s illustrations have appeared on the Summer 2017 collection and on walls inside the Gucci Garden exhibit space in Florence, and also decorated a range of special products sold exclusively in the Gucci Garden boutique. The subject of Fish’s imaginative scenarios, executed in her distinctive, detailed, whimsical style, is a customised Gucci Ophidia tote (displaying her name initial ’J’), imagined as a garden
serving Gucci-wearing miniature people with their pet wild animals.
Phannapast Taychamaythakool, an illustrator from Thailand who worked with Gucci to create the fairy tales for the House’s jewelry collection Le Marché des Merveilles in June 2017, has created a fantastical image incorporating Ace Sneakers bearing her initials ‘P’ and ‘T’. Set in a multi-coloured cosmos inhabited by dragons and bees, this work for the ArtWall in New York is typical of Phannapast’s highly imaginative, psychedelic style. The artist also collaborated with the House for the launch of the Gucci Bloom Acqua di Fiori scent and on the #GucciGram Tian Instagram project.
A new ArtWall in Taipei debuts with a work by Alex Merry, who also conceived the Gucci Décor illustrations that the House used for its interiors collection’s launch in 2017. Like Jayde Fish, Merry is inspired by the customised Ophidia tote (displaying her name initial ‘A’), creating a crest around the letter. Merry’s vision has been brought to life by graphic master Mr. Yan, who has painted an image at scale on the new Gucci ArtWall in Taipei, the first of its kind in Taiwan.
The Gucci ArtWalls are located on Lafayette Street in Manhattan’s SoHo neighbourhood; in Milan’s Largo la Foppa (in the district of Corso Garibaldi); just off East London’s famous Brick Lane; on D’Aguilar Street, in Lan Kwai Fong in Hong Kong; in Fengsheng Li, Jing’an District, Shanghai; and in Yongkang Street, Da’an District, Taipei.

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