New products / Fashion house - 6/23/19
Louis Vuitton presents a dynamic new collection of men’s sunglasses, Louis Vuitton Rainbow. This modern rainbow of eyewear, invites a new audience to take their first steps into the universe of Men’s Artistic Director Virgil Abloh.
The collection is built around the recognisable signatures and aesthetics present in the menswear universe.
The rainbow that dominated the Louis Vuitton Spring/Summer 2019 show, both on the runway floor and as the predominant visual metaphor for the collection, forms the starting point for this line.
It is a message of inclusivity. The broad range of colours available represents the celebration of difference and variety that defines Virgil Abloh’s vision - welcoming all into the Louis Vuitton community, while celebrating a new era in menswear.
Fully crafted in Italy, two styles of sunglasses, both interpretations of classic shapes, are available in a spectrum of colours.
The square fit comes in black, camel, red and yellow while the pilot style comes in crystal, blue and orange.
Within this breadth of choice, a style and shape can be found to fit and compliment any face. Each pair is crafted using an intricate injecting technique. This allows for mailability when creating shape and results in the sunglasses being made entirely from one integrated
piece, except for the hinges. Crafted in transparent solid nylon, both styles feature a striking gradient detail; colour fades out from the temple into a new tone. Red becomes orange. Orange becomes yellow. Yellow becomes green. Blue becomes violet. Additionally,
neutral colours are included – camel, crystal and black. Rendered without a gradient, these nod to key shades used by Virgil Abloh in his debut show for Louis Vuitton. Six lenses are black, to highlight the striking colour of the frames while the clear crystal style comes
with silver mirror lenses.
Using the same innovative injection technique as the frame, the hinges are inspired by the S-Lock, an emblematic detail for Louis Vuitton, notoriously featured on the iconic Millionaire sunglasses, designed in collaboration with Pharrell and Nigo and first introduced by the House in 2004. Virgil Abloh paid tribute with a new take, the 1.1 Millionaire, in the Spring/Summer 2019 Louis Vuitton show.
Inspired by the early trunks’ signature, the S Lock was originally pioneered by Louis Vuitton in the 1980’s as a seamless mechanism for securing business brief cases.
Through iconic craftsmanship merged with bold tones and accessibility, the Louis Vuitton Rainbow sunglasses mark a new, forward-thinking journey in eyewear for the House. The collection expands on the versatility, openness, and inclusivity that Virgil Abloh has championed in his journey with the House so far.
The collection is built around the recognisable signatures and aesthetics present in the menswear universe.
The rainbow that dominated the Louis Vuitton Spring/Summer 2019 show, both on the runway floor and as the predominant visual metaphor for the collection, forms the starting point for this line.
It is a message of inclusivity. The broad range of colours available represents the celebration of difference and variety that defines Virgil Abloh’s vision - welcoming all into the Louis Vuitton community, while celebrating a new era in menswear.
Fully crafted in Italy, two styles of sunglasses, both interpretations of classic shapes, are available in a spectrum of colours.
The square fit comes in black, camel, red and yellow while the pilot style comes in crystal, blue and orange.
Within this breadth of choice, a style and shape can be found to fit and compliment any face. Each pair is crafted using an intricate injecting technique. This allows for mailability when creating shape and results in the sunglasses being made entirely from one integrated
piece, except for the hinges. Crafted in transparent solid nylon, both styles feature a striking gradient detail; colour fades out from the temple into a new tone. Red becomes orange. Orange becomes yellow. Yellow becomes green. Blue becomes violet. Additionally,
neutral colours are included – camel, crystal and black. Rendered without a gradient, these nod to key shades used by Virgil Abloh in his debut show for Louis Vuitton. Six lenses are black, to highlight the striking colour of the frames while the clear crystal style comes
with silver mirror lenses.
Using the same innovative injection technique as the frame, the hinges are inspired by the S-Lock, an emblematic detail for Louis Vuitton, notoriously featured on the iconic Millionaire sunglasses, designed in collaboration with Pharrell and Nigo and first introduced by the House in 2004. Virgil Abloh paid tribute with a new take, the 1.1 Millionaire, in the Spring/Summer 2019 Louis Vuitton show.
Inspired by the early trunks’ signature, the S Lock was originally pioneered by Louis Vuitton in the 1980’s as a seamless mechanism for securing business brief cases.
Through iconic craftsmanship merged with bold tones and accessibility, the Louis Vuitton Rainbow sunglasses mark a new, forward-thinking journey in eyewear for the House. The collection expands on the versatility, openness, and inclusivity that Virgil Abloh has championed in his journey with the House so far.
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