New products / Fashion house - 10/8/19
Louis Vuitton is pleased to announce its collaboration with (RED), the non-profit organisation created in 2006 by Bono and Bobby Shriver, to transform the collective power of consumers into a force for good. Louis Vuitton proudly supports (RED)’s actions with the creation of a Louis Vuitton I (RED) candle.
For each candle sold, $60 is donated directly to the Global Fund to fight AIDS in support of (RED).
“This collaboration with (RED) is indeed a very proud moment for Louis Vuitton and marks a milestone in our story. (RED)’s very courageous fight concerns us all, and we at Louis Vuitton will continue to champion their values and dedicated work. We remain
fully committed to supporting this cause and are pleased that our candle will help in furthering the fight against AIDS”, says Michael Burke, Chairman and CEO of Louis Vuitton.
In the spirit of Louis Vuitton’s longstanding history of creative collaboration, the Louis Vuitton I (RED) candle has been composed by the House’s Master Perfumer Jacques Cavallier Belletrud, and its design created by Marc Newson.
Taking the colour red as his inspiration, Cavallier Belletrud selected the finest-quality natural ingredients to develop the candle’s fragrance, creating an olfactory experience which evokes the universal emotions of love, freedom, warmth and purity. By blending a peony’s sweet, peppery and floral olfactory notes with the fruity vibrancy of raspberries, the burning candle becomes alive with harmony, optimism, and emotive pleasure. Rich in character, yet subtle.
“I was keen to create something that has a strong universal character and with a real sense of liberty. I started with a peony flower accord which has a pronounced character through its highly floral elements with hints of spice, wood, and fruit. It is a perfume in itself”, explains Master Perfumer Jacques Cavallier Belletrud. Marc Newson’s creativity and craftsmanship sees the Louis Vuitton I (RED) candle transformed into an audacious and iconic design object. The hand-cast, white ceramic container offers a unique form, while the signature Louis Vuitton hand-sewn, natural leather handle allows for portable convenience. The wax’s white, opaque finish contrasts with the hand-painted wick coated in a vibrant shade of matte red. This long sought-after colour, rich and intense is also found on the red-finished metal disc – both the candle’s lid and its base – and on the candle’s packaging, acting as visual reminders of the candle’s association with (RED) and the fight against AIDS.
“We are thrilled to be launching a partnership with such a brand as iconic as Louis Vuitton, especially in this critical year when the sixth Global Fund Replenishment takes place in Lyon. Thanks to Louis Vuitton, every candle sold will raise enough to provide 300 days of lifesaving medication to someone living with the HIV/AIDS”, said Jennifer Lotito, COO, (RED).
Louis Vuitton | (RED) Perfumed Candle 220g 175 €
The Louis Vuitton I (RED) candle will be available in Louis Vuitton stores around
the world, and online at louisvuitton.com, from October 9th 2019.