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LOEWE PRESENTS A SEASONAL COLLECTION INSPIRED BY BRITISH CERAMICIST WILLIAM DE MORGAN (1839–1917)

LOEWE PRESENTS A SEASONAL COLLECTION INSPIRED BY BRITISH CERAMICIST WILLIAM DE MORGAN (1839–1917) illustration 1
LOEWE PRESENTS A SEASONAL COLLECTION INSPIRED BY BRITISH CERAMICIST WILLIAM DE MORGAN (1839–1917) illustration 2
LOEWE PRESENTS A SEASONAL COLLECTION INSPIRED BY BRITISH CERAMICIST WILLIAM DE MORGAN (1839–1917) illustration 3
LOEWE PRESENTS A SEASONAL COLLECTION INSPIRED BY BRITISH CERAMICIST WILLIAM DE MORGAN (1839–1917) illustration 4

Culture / New products / Fashion house - 11/11/19

British ceramicist William De Morgan was renowned for his Arts and Crafts tile designs. Now his fantastic creatures and floral arabesques are celebrated in this collection of Ready-to-Wear, accessories and charms for both men and women. Certain details are enlarged on coats and bags, while others are hand-stitched onto oversized scarves and knitwear. Some garments, such as a woollen dragon’s tail, or a horned knitted beanie, remake the wearer as a monster themselves. This is a collection in which the imagination is set free, and the magical is blended with the everyday.
One standout piece is a black leather LOEWE jacket with a crimson dodo painted on the back. Another is a peacock-print trenchcoat in indigo, cerulean and green. De Morgan’s drawings of peacock feathers and yellow flowers also feature on soft calfskin Puzzle, Hammock and Gate bags, which are now available in miniature sizes. Blue and white dodos and hoopoe birds decorate trousers, skirts and wool-and-calfskin bags: Cushion Totes for women, Military Messengers and Vertical Totes for men. Rabbits and partridges collaged over foliage adorn linen-and-calfskin Lazo Shopper and Bucket bags, as well as small wallets and cardholders.
‘Each year we have tackled different Arts and Crafts heroes of mine,’ says Jonathan Anderson. ‘For me it was a very natural process to do William De Morgan, he was a big collaborator in the Arts and Crafts movement and a true fantasist in that moment.’
De Morgan’s life changed in 1863 when he met the textile designer William Morris. He joined the decorative arts company Morris & Co. that same year, and soon took charge of its tile design and production. In keeping with the Arts and Crafts creed of technical experimentation, he developed his own innovative methods of glazing, firing and colouring. Likewise, LOEWE has a longstanding mastery of craft skills; as demonstrated by these virtuoso reimaginings of De Morgan’s artwork in leather marquetry on Postal bags, embroidery on calfskin, and thickly layered weaves.
The LOEWE De Morgan collection is available from November 15, 2019, just in time for the holiday season.

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