PRADA WOMENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN PLAIN REDEFINED AS DARING ATTITUDE

PRADA WOMENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN  PLAIN REDEFINED AS DARING ATTITUDE illustration 1
PRADA WOMENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN  PLAIN REDEFINED AS DARING ATTITUDE illustration 2
PRADA WOMENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN  PLAIN REDEFINED AS DARING ATTITUDE illustration 3
PRADA WOMENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN  PLAIN REDEFINED AS DARING ATTITUDE illustration 4

Campaign / Fashion house - 2/12/20

The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted - not one woman, but many, changing ceaselessly, a reflection of fashion itself. Like the identity of women today, the identity of Prada too is fluid, fluctuating, open to interpretation - confounding explanation, eschewing rhetoric, refuting definition. The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.

The Prada Spring/Summer 2020 womenswear campaign offers a multitude of views and perspectives that reflect that dichotomy - of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada.

Credits:
Photography by Jamie Hawkesworth
Films by Ferdinando Verderi
Models: Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez, Zso Varju.
Creative direction by Ferdinando Verderi


Designer: Prada

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