Events / Fashion house - 5/4/20
ARMY OF LOVE
REBELS FOR A POSITIVE CHANGE
‘NEW ETHICS IN LUXURY FASHION’
SHOW YOUR TRUE SELF AND SURRENDER TO A SUSTAINABLE FUTURE
TIME IS RUNNING OUT ‘..IT’S FIVE TO TWELVE..’
A CREATIVE STATEMENT WITH HOPE FOR THE FUTURE
30 DUTCH MODELS IN AN EMPTY LUXURY HOTEL IN THE HISTORIC CENTER OF AMSTERDAM
30 GIRLS IN COUTURE TOGETHER ALONE MASKED SAFE IN THEIR OWN ROOMS
30 REBELS FOR A POSITIVE CHANGE
AN ARMY OF LOVE
PRODUCTION: AMSTERDAM FASHION WEEK / DANIE BLES
MAKE UP/HAIR/LOOKS
DO IT YOURSELF MAKE UP AND HAIR KITS WITH TUTORIALS
A COUTURE DRESS, SHOES, ACCESSORIES,
A COUTURE MASK
AND A WHITE FLAG FOR EACH GIRL
DRESSERS, PHOTOGRAPHER, CAMERAMEN,
CHOREOGRAPHER AND ASSISTANCE
IN PROTECTIVE GEAR AND MASKS
CHOREOGRAPHY
NATHALIE HAELERMANS
ZOOM MEETING ON SET, INSTRUCTING THE MODELS
PICTURES
BY MARIJKE AERDEN
EACH GIRL IN THE DOOR OF HER ROOM WITH HER DRESS AND HER MASK
FILM:
BY KITTY KOORING
FOR THE RVDK DOCUMENTARY TO BE RELEASED THIS FALL AND A SHORT 30 SEC FILM FOR IMMEDIATE RELEASE BY A 3 MAN CAMERA CREW AND A DRONE OPERATOR
THE MASKS:
30 DRESSES FROM PREVIOUS WARDROBES WITH MATCHING ART COUTURE MASKS
SELECTED COUTURE MASKS, SKETCHES AND IMAGES
OF THE EVENT WILL BE EXHIBITED IN AMSTERDAM
IN SEPTEMBER 2020
AND AUCTIONED TO BENEFIT
THE REFUGEE COMPANY IS OPENING THE FIRST FACTORY IN THE NETHERLANDS
PRODUCING SURGICAL MASKS MADE BY REFUGEES
https://abeautifulmess.nl/en/home/
RVDK HAS ALSO COLLABORATED WITH THE REFUGEE COMPANY IN THE PAST
ARMY OF LOVE
REBELS FOR A POSITIVE CHANGE
For weeks now we are confined in our homes
We are told to wear masks when we go outside
An outside threat
An eerie new reality
The only thing we can do is surrender
A WHITE FLAG:
SURRENDER
We put globalization on hold
Bringing back a deep appreciation for our local heroes, front line workers, neighbors
A chance for societal change
The world on halt
We see that the skies are clearer, nature blooms and even wild animals come out
NEGOTIATE
The constraints of these times fuel our imagination, forcing us to reimagine the future
Making us all aware of our destructive relationship with the planet
A time to reconsider our industry and how it is participating to a world that is facing a tremendous crisis
A BLANK SHEET
It’s up to us how we move forward, how we preserve this state of mindfulness
and appreciativeness of the things we need to miss out now
It’s up to all of us to what extent we are willing to listen to all the signals we are given
Moving away from quantity back to quality
Appreciating local craftsmanship, substance and soul
This is our chance to reset
MASK
It’s up to us to reveal ourselves
To stop hiding behind filters
Stop hiding an inconvenient truth
Who are we as humans and as companies and what do we stand for?
Let’s make the world beautiful and healthy
Let’s make history and start a true sustainable era!
“New ethics in luxury fashion’
Ronald van der Kemp, April 23 2020
REBELS FOR A POSITIVE CHANGE
‘NEW ETHICS IN LUXURY FASHION’
SHOW YOUR TRUE SELF AND SURRENDER TO A SUSTAINABLE FUTURE
TIME IS RUNNING OUT ‘..IT’S FIVE TO TWELVE..’
A CREATIVE STATEMENT WITH HOPE FOR THE FUTURE
30 DUTCH MODELS IN AN EMPTY LUXURY HOTEL IN THE HISTORIC CENTER OF AMSTERDAM
30 GIRLS IN COUTURE TOGETHER ALONE MASKED SAFE IN THEIR OWN ROOMS
30 REBELS FOR A POSITIVE CHANGE
AN ARMY OF LOVE
PRODUCTION: AMSTERDAM FASHION WEEK / DANIE BLES
MAKE UP/HAIR/LOOKS
DO IT YOURSELF MAKE UP AND HAIR KITS WITH TUTORIALS
A COUTURE DRESS, SHOES, ACCESSORIES,
A COUTURE MASK
AND A WHITE FLAG FOR EACH GIRL
DRESSERS, PHOTOGRAPHER, CAMERAMEN,
CHOREOGRAPHER AND ASSISTANCE
IN PROTECTIVE GEAR AND MASKS
CHOREOGRAPHY
NATHALIE HAELERMANS
ZOOM MEETING ON SET, INSTRUCTING THE MODELS
PICTURES
BY MARIJKE AERDEN
EACH GIRL IN THE DOOR OF HER ROOM WITH HER DRESS AND HER MASK
FILM:
BY KITTY KOORING
FOR THE RVDK DOCUMENTARY TO BE RELEASED THIS FALL AND A SHORT 30 SEC FILM FOR IMMEDIATE RELEASE BY A 3 MAN CAMERA CREW AND A DRONE OPERATOR
THE MASKS:
30 DRESSES FROM PREVIOUS WARDROBES WITH MATCHING ART COUTURE MASKS
SELECTED COUTURE MASKS, SKETCHES AND IMAGES
OF THE EVENT WILL BE EXHIBITED IN AMSTERDAM
IN SEPTEMBER 2020
AND AUCTIONED TO BENEFIT
THE REFUGEE COMPANY IS OPENING THE FIRST FACTORY IN THE NETHERLANDS
PRODUCING SURGICAL MASKS MADE BY REFUGEES
https://abeautifulmess.nl/en/home/
RVDK HAS ALSO COLLABORATED WITH THE REFUGEE COMPANY IN THE PAST
ARMY OF LOVE
REBELS FOR A POSITIVE CHANGE
For weeks now we are confined in our homes
We are told to wear masks when we go outside
An outside threat
An eerie new reality
The only thing we can do is surrender
A WHITE FLAG:
SURRENDER
We put globalization on hold
Bringing back a deep appreciation for our local heroes, front line workers, neighbors
A chance for societal change
The world on halt
We see that the skies are clearer, nature blooms and even wild animals come out
NEGOTIATE
The constraints of these times fuel our imagination, forcing us to reimagine the future
Making us all aware of our destructive relationship with the planet
A time to reconsider our industry and how it is participating to a world that is facing a tremendous crisis
A BLANK SHEET
It’s up to us how we move forward, how we preserve this state of mindfulness
and appreciativeness of the things we need to miss out now
It’s up to all of us to what extent we are willing to listen to all the signals we are given
Moving away from quantity back to quality
Appreciating local craftsmanship, substance and soul
This is our chance to reset
MASK
It’s up to us to reveal ourselves
To stop hiding behind filters
Stop hiding an inconvenient truth
Who are we as humans and as companies and what do we stand for?
Let’s make the world beautiful and healthy
Let’s make history and start a true sustainable era!
“New ethics in luxury fashion’
Ronald van der Kemp, April 23 2020
Designer:
Ronald Van Der Kemp
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