Campaign / Fashion house -
Giorgio Armani is pleased to announce that Charles Leclerc is the new face of the Giorgio Armani Made to Measure campaign for spring/summer 2020.
The racing driver from Monaco stars in an advertising campaign for the first time. The shots, in cinematic black and white, were taken by John Balsom in Saint-Tropez, Côte d’Azur, a place close to the heart of Giorgio Armani.
Giorgio Armani says: ‘Charles Leclerc is a very promising racing driver. He has achieved considerable success despite his young age, and this is an indication of his will and determination, as well as his obvious talent. He is fresh-faced and has an energetic physical presence that my Made to Measure collection enhances and matches well. A Made to Measure suit is ageless, as demonstrated by these photographs.’
The Giorgio Armani Made to Measure service was created in response to requests from a discerning male clientele looking for unique garments that would reflect their personal taste, with the distinctive, effortless, natural style typical of Giorgio Armani. With the Made to Measure service the customer is offered a luxury experience, and through his choice of model-style, fabric and details, he becomes an integral part of the creative process.
The Made to Measure service is available at Giorgio Armani boutiques around the world.