New products / Fashion house - 9/15/20
LANVIN launches the CURB, a millennial skate-inspired sneaker, with an editorial short by RAYSCORRUPTEDMIND and Evan Mock.
The untitled film, shot in New York City, follows photographer Rayscorruptedmind and skateboarder/model Evan Mock in a documentary style “day in the life” short, showing the fluidity and endurance of LANVIN’s latest cult sneaker, the CURB.
“For years skate culture influenced almost everybody so it’s pretty sick that it is getting more attention in fashion, which I love,” said Ray. “The vibe I was trying to capture was just real lifestyle feelings.”
The CURB made its debut in the LANVIN Men’s Fall/Winter 2020 Show, ‘Beach Birds’ and immediately received praise for its nostalgic inspiration and striking appearance on the runway. “I am interested in creating characters and dressing them for the life I imagine they live. For the Fall 2020 Collection, I imagined skateboarders as documented by Hugh Holland. Those sneakers were, to me, the most immediate yet relevant pieces to represent and understand those characters in the right way,” said Bruno Sialelli, Creative Director.
The CURB is now available for purchase worldwide in select LANVIN Boutiques and online at Lanvin.com.
When asked about the sneakers’ performance ability Evan Mock said, “They’re big and bad, like the big bad wolf.”
Handles/Hashtags:
@lanvinofficial
@brunosialelli
@evanmock
@rayscorruptedmind
#lanvin
#lanvinbybrunosialelli
#brunosialelli
#evanmock
#rayscorruptedmind
Images: Courtesy of LANVIN
The untitled film, shot in New York City, follows photographer Rayscorruptedmind and skateboarder/model Evan Mock in a documentary style “day in the life” short, showing the fluidity and endurance of LANVIN’s latest cult sneaker, the CURB.
“For years skate culture influenced almost everybody so it’s pretty sick that it is getting more attention in fashion, which I love,” said Ray. “The vibe I was trying to capture was just real lifestyle feelings.”
The CURB made its debut in the LANVIN Men’s Fall/Winter 2020 Show, ‘Beach Birds’ and immediately received praise for its nostalgic inspiration and striking appearance on the runway. “I am interested in creating characters and dressing them for the life I imagine they live. For the Fall 2020 Collection, I imagined skateboarders as documented by Hugh Holland. Those sneakers were, to me, the most immediate yet relevant pieces to represent and understand those characters in the right way,” said Bruno Sialelli, Creative Director.
The CURB is now available for purchase worldwide in select LANVIN Boutiques and online at Lanvin.com.
When asked about the sneakers’ performance ability Evan Mock said, “They’re big and bad, like the big bad wolf.”
Handles/Hashtags:
@lanvinofficial
@brunosialelli
@evanmock
@rayscorruptedmind
#lanvin
#lanvinbybrunosialelli
#brunosialelli
#evanmock
#rayscorruptedmind
Images: Courtesy of LANVIN
Designer:
Lanvin
Model:
Parker Van Noord
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