Collaboration / Fashion house - 8/20/22
For this interaction, A.P.C. invited prestigious French house Lacoste and its crocodile on a play date.
Since 2018, Louise Trotter, Lacoste’s Artistic Director, has propelled a new wave of sophistication and modernity into the crocodile brand. Founded in 1933 by tennis player René Lacoste, the brand showcases the crocodile, Lacoste’s nickname on the tennis court and an emblem embroidered on his white shirts before each match.
For the interaction with A.P.C., Louise Trotter worked with Jean and Judith Touitou to design playful pieces for women and men in which the famous crocodile encircles the A.P.C. logo. This collab resulted in essential sportswear pieces with military references dear to A.P.C. and a 90s touch in terms of colors and volumes. A windbreaker in navy blue nylon, in khaki gabardine and, of course, in denim.
Loose jeans, shirts and polo shirts with blue and layette pink stripes. Roomy shirt-dresses for women. Not to mention slightly oversized polo shirts, also in a patchwork version.
Completed with fleece pieces, joggers and sweatshirts that integrate different versions of the logo created for the occasion.
For the finishing touch, the collection includes accessories: sneakers, striped socks, denim bags as well as, amongst other items, a giant tote bag and an A.P.C. Lacoste candle whose scent evokes a stroll to the tennis courts in the Luxembourg Gardens in Paris.
Launch June 8th 2022.
Photographer : Johnny Duffort
Creative and art direction : Suzanne Koller