Collaboration - 5/23/23
Milan/Herzogenaurach, 22nd May 2023 – Today, adidas and Prada unveil ́adidas Football for Prada ́- specially engineered releases of iconic adidas boot franchises that combine the sophisticated codes of Prada, with high-performance football technologies unique to adidas. The collection reimagines the three leading adidas products - the Predator Accuracy, the Copa Pure and the X Crazyfast.
For the collection, dedicated to men and women, the two companies combine to explore and celebrate the fundamentals of their respective DNAs – adidas performance footwear reimagined with luxury materials, meticulous craftsmanship and design details synonymous with Prada’s Linea Rossa.
Creating design cohesion across the pack, all footwear has a lining and upper expertly crafted with the finest leather - using the material in fresh ways for adidas in football - the bold red iconography of Linea Rossa, and a clean mono-colour base of black, white and silver.
Unveiled on a line-up of some of the best footballers in the world including Catarina Macario or Paulo Dybala in Copa Pure, Rafael Leão in X Crazyfast and Pedri in Predator Accuracy, amongst other players due to wear the boots on-pitch, the adidas Football for Prada collection will be available in limited numbers via the adidas CONFIRMED App from 22nd – 25th May 2023, as well prada.com and selected Prada stores from the 25th of May, 2023.
The design codes of the boot collection will also be showcased through an exclusive kit for the FIFA 23 Ultimate Team TM video game – with animated in-game versions of a jersey and shorts in both black and white that further celebrate the combination of Prada and adidas, transcending the partnership from the physical to the digital/gaming world.