Fashion house - 9/8/22
HUGO BOSS is set to invite customers to buy pre-owned BOSS and HUGO items as they would new, with the launch of a premium resale platform in the third quarter of 2022. The Pre- Loved platform will offer a curated assortment of clothing that has been traded in by existing customers. The initiative supports HUGO BOSS’ wide-ranging sustainability efforts as part of its CLAIM 5 strategy.
A simple online process will allow customers to return used items to HUGO BOSS in exchange for credit that can be spent online, on new or pre-owned items, or in store. Once checked for quality, the pre-owned pieces will be added to a curated selection of second-hand items for sale on the HUGO or BOSS Pre-Loved platform to begin a second life in a new wardrobe. The service will initially feature clothing, with accessories planned to be added in the future.
The resale service will be operated by FAUME, a premium provider offering a convenient and seamless online trade-in experience, and will be accessible through the hugoboss.com online store. HUGO and BOSS Pre-Loved will be launched in France.
Globally, resale is a fast-growing market that reduces the environmental impact of the fashion industry, and already represents a market volume of USD 30-40 billion worldwide. Buying second-hand saves an average of 44% of CO2 emissions when compared to buying new, while the circular nature of the resale business helps to reduce clothing waste.
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