Sustainability / Collaboration - 5/10/23
Constantly working toward a more responsible approach to fashion, BOSS has launched a Spring/Summer 2023 capsule of pieces made entirely from Raddis Cotton, grown in South India using the highest level of regenerative farming methods within the Raddis System.
This collection of classic pieces in comfy French terry comprises T-shirts, sweatshirts, and tracksuit bottoms in neutral hues, detailed with understated branding.
The new capsule is part of an extended partnership between Raddis and HUGO BOSS, which will not only contribute to a more sustainable ecosystem, but also empower female farmers.
In India, most agricultural activities, from soil management and seed-sowing to weeding and picking, are undertaken by women.
Raddis, a for-impact organization focusing on regenerative farming, supports female farmers by training them in regenerative farming processes and offering them a stable income, new job opportunities, and important roles in the ecosystems of their farms and villages.
Supporting women in rural communities and in vulnerable age groups, the Raddis System contributes to female growth, education, and confidence-building.
About HUGO BOSS and RADDIS:
The HUGO BOSS-Raddis partnership, entered in 2021, is in line with the group’s mission statement: “We Love Fashion, We Change Fashion”. Materials grown with regenerative farming practices signal the future, both for HUGO BOSS and the planet. When designing new products in future, the company will give priority to materials derived from regenerative farming.
About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand.
The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market.
The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.
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