New products / Collaboration - 3/29/23
Milan, 28 March 2023 - In the prestigious setting of Milan’s “Leonardo da Vinci” National Science and Technology Museum in Via San Vittore today, Brunello Cucinelli presented two exclusive new products of the creativity of its “Beautiful Factory” in Solomeo, the fragrances “Brunello Cucinelli pour Femme” and “Brunello Cucinelli pour Homme”. The presentation event was packed with journalists and trade experts.
The product of collaboration with EuroItalia, an Italian excellence with a strong international vocation specializing in the creation and distribution of luxury perfumes, the two fragrances are intended – each in its own way and with its own peculiarities – as sophisticated ambassadors of the culture of beauty and craft values that Brunello Cucinelli’s Casa di Moda has been cultivating for many years now, in perfect harmony with Creation and the fundamental value of Human Sustainability.
Both fragrances were inspired by the much loved land of Umbria and aim at harmony between the different sources of such inspiration. For example, the landscape of softly rolling hills picked out with tall and elegant cypresses, the long history of its tiny villages, a taste for mediaeval art, the spirituality and force of ideals.
Fruit of the encounter between Brunello Cucinelli and nose Daphné Bugey and under the banner of lush simplicity, the women’s fragrance offers up sweet chestnut, citruses (bergamot, mandarin, but also orange blossom), pink pepper and prestige woods, among other notes. While the men’s fragrance, steeped in the art of French master perfumer Olivier Cresp, lends voice to the essence of cypress harmoniously balanced by spicy juniper and other refined ingredients such as angelica, black pepper, clary sage and ginger.
The painstaking care lavished on these very special fragrances is yet another expression of the idea of lifestyle of this Casa di Moda in Solomeo. All this is the product of long collaboration with the Sgariboldi family, with whom the Cucinellis have strong bonds and with whom it’s been possible to enjoy a long journey of study focused in particular on details as well as substance, both converging on a choice of high quality, and by virtue of the most authentic Made in Italy.
“I am particularly glad,” commented Brunello Cucinelli, “to be announcing this new production, which adds two perfumes, one for women and one for men, to the line of elegance of our Casa di Moda. Some years ago, on the passing of my very dear friend, a producer of aromatic essences, a beautiful soul, I dreamt that one day I would dedicate a new product to his memory. Today I’m making that dream come true, a dream I’ve never abandoned in all these years. That long wait, which I see as a value in itself, inspired me in this choice in fact. Just consider how long perfumes have fascinated women and men and accompanied them through life, from the antiquity of the east to the modernity of the west. I like to think that a fragrance, used in moderation, is like a caress: along with trust, it gives someone a vision of the world, in colour”.
"EuroItalia shares Brunello Cucinelli’s insistence on excellence, quality, detail, innovation, creativity,” said Giovanni Sgariboldi. “Our knowledge of the market and the advanced technology used in our particular sector has made it possible to transfer Brunello Cucinelli fashion and design to these luxury olfactory creations."
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