Fashion house / Campaign - 4/6/22
Today, Burberry reveals its campaign for the Lola bag – a staple for the house, designed by Riccardo Tisci. At the heart of every Lola product lies an attitude – strong, sexy, smart and present. A multifaceted energy that amplifies inherent confidence.
The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola’s attitude. Taking the reins. Commanding their space. Each with confidence and control.
Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language – functional yet spirited – which captures Lola’s attitude from every angle. Orbiting Lola, the campaign locks onto the bag’s gravitational pull – an irresistible force that reaffirms Lola’s status as a signature Burberry bag.
The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online.
© Courtesy of Burberry / Torso Solutions
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