Fashion house - 7/13/22
Burberry has announced its introduction of a virtual handbag collection on Roblox, a global online platform connecting millions of people through shared experiences. Taking inspiration from the brand’s iconic Lola bag and Burberry’s long-standing affinity for nature and the outdoors, the exclusive limited-edition virtual Lola range is comprised of five unique handbags in experimental designs. Created in partnership with one of the Roblox community’s most established digital fashion designers, @Builder_Boy, and with one bag dropping every 24 hours from Monday 11th July, the announcement reflects Burberry’s commitment to experimenting with creativity and going beyond.
Drawing on Burberry’s spirit of adventure with their playful aesthetic, the five exclusive virtual handbags are crafted from extraordinary materials including clouds, water and wild foliage. Community members can dress their avatars with the handbag to wear on Roblox as they explore the platform’s millions of user-generated worlds, encouraging self-expression and discovery.
As part of the collaboration, each handbag is accompanied by an exclusive emote, a unique action that avatars can perform on Roblox, available to users for free for a limited time. The distinctive movements, such as levitation or dance, mirror each handbag’s design theme, with the levitation emote launching in tandem with the Cloud Lola bag, for example.
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