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FENDI meets LEDGER

FENDI meets LEDGER

New products / Fashion house - 1/17/22

In a landmark partnership introducing FENDI to the metaverse, the House joins forces with LEDGER – the world's preeminent all-in-one digital asset management solution, powering the Web 3.0 revolution with the most user-friendly and secure hardware wallet and digital management platform for cryptocurrencies and digital assets. At the crossroads of cutting-edge virtual technology and the eternal iconography of FENDI style, a debut collection of tech accessories designed by Silvia Venturini Fendi represents an aesthetic first: applying elevated FENDI craftsmanship to a unique case designed exclusively for the most secure digital wallet in the world.
Two fundamental motifs from the FENDI lexicon form the basis of these innovative designs, unveiled on the occasion of the FENDI Men’s Fall/Winter 2022-2023 fashion show on January 15 th at 2.00pm CET at FENDI
HQ in Milan, Italy. In homage to the House’s most recognizable bag, the rectangular silhouette of the structured Baguette is rendered as a perfect miniature in polished aluminum replete with embossed rivet and buckle details, opening like a bag to reveal a snug pocket for the LEDGER Nano X. A second hardware wallet scales up the FENDI O’Lock chain as a 3D capsule-shape with an embossed FF frame and concealed hinge drawer that flips open and closed at a touch. Both styles feature optimized wearability, with a rotating snap hook to attach to a bag or belt and an adjustable cord lanyard with double toggles to adjust each case around the neck or as a crossbody accessory. Fantasy variations on the polished aluminum design include exotic leather inserts, gold plating, and a glittering pavé surface of cubic zirconia.
“FENDI is a synonym for innovation and craftsmanship, and we love to trick the eye. For us, creation is just as much about the invisible as the visible - which is why it’s so important for us to embrace the near future and become a bridge for physical and virtual luxury. Applying the FENDI codes to LEDGER’s innovative devices is an exciting first step in this direction. Who knows where it might take us?!” states Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear.
"Ledger is the world's most secure hardware to protect digital assets such as cryptocurrency and NFTs from hackers and cybercrime. FENDI takes protection to a new level by making it beautiful and elegant. FENDI understands: how we carry our Ledger shows who we are as much as what is inside does. I'm proud to introduce the first truly luxury accessory to Web3 with my friends at FENDI" says Ian Rogers, Chief Experience Officer of LEDGER.
Through this pioneering union, FENDI and LEDGER acknowledge the limitless possibilities of Web 3.0 and the metaverse, ushering in a new generation of luxury and craftsmanship that bridges the physical and virtual worlds. Recognising the creative and collaborative spirit of the crypto community, these first pieces offer a glimpse at a near future, where digital memories and collectibles live hand-in-hand with tangible objets d’art. The FENDI accessories for the LEDGER Nano X will be available at Fendi.com from June 2022.


Designer: Fendi

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