Fashion house - 12/15/21
On December 9, 2021, Levi's® is launching its first Recycling Wall in France, in its flagship Levi's® Champs-Elysées. Every Levi's® jeans has a story to tell: Well-worn jeans have seen it all, traveled for miles and share our best memories. Thanks to our resistant clothing, designed to last, we encourage our consumers to keep even longer. This new denim donation and recycling service encourages our consumers to extend the lifespan of their used or unworn clothes by offering them a new utility.
How it works ? Go to the store on the donation area and drop off your denim in the collection bin via a digital experience. An exclusive benefit attend our program members Levi's® 247 loyalty: 501 coins per donation. The corners are loyalty points that allow ou members to take advantage of discounts in store or online, at levi.com, and to participate in games- contests exclusively available on the Levi's® App. Each denim collected will be transformed for create unique capsule collections and offer our consumers in-store experiences with our partners.
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