Fashion house / Campaign - 1/19/22
Versace announces that global superstar Maluma is the face of the latest Versace Men’s advertising campaign, wearing looks from the Spring-Summer 2022 collection in images by photographic duo Mert Alas and Marcus Piggott.
“When I met Maluma for the first time, immediately I felt his energy and his engaging personality. He is a forward thinker and never scared to challenge himself. He’s the kind of man that makes a difference and makes the world a better place, this makes him the perfect Versace man! I’m so excited to have Maluma in my new Spring Summer campaign.” - Donatella Versace
Approachable yet immediately iconic, Maluma is portrayed in a number of different images in which he is pictured with his own dog, Buda, and the mega star shows himself to be #TeamVersace and #TeamDV in a varsity jacket finished with a range of brand motif patches and “Donatella” embroidered across the heart.
“For me, this is a dream come true to be the face of an iconic fashion house like Versace and continuing to represent Colombia globally through music, fashion and much more,” shares Maluma.
“Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor. Together, we have created memorable moments with custom performance and red carpet looks, magazine covers and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together. One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me - a man’s best friend joins fashion. This is to many more memories with my Versace family.”
The campaign images will be released globally on January 19.
Credits
Chief Creative Officer: Donatella Versace
Campaign Creative Director: Ferdinando Verderi
Photographers: Mert Alas & Marcus Piggott
Starring: Maluma
Casting Director: Piergiorgio Del Moro
Stylist: Jacob K
Hair Stylist: Paul Hanlon
Makeup Artist: Diane Kendal
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