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MICHAEL KORS CELEBRATES 40 YEARS THROUGH COLLABORATION WITH ACCESSORIES BRAND ASHYA

MICHAEL KORS CELEBRATES 40 YEARS THROUGH COLLABORATION WITH ACCESSORIES BRAND ASHYA illustration 1
MICHAEL KORS CELEBRATES 40 YEARS THROUGH COLLABORATION WITH ACCESSORIES BRAND ASHYA illustration 2
MICHAEL KORS CELEBRATES 40 YEARS THROUGH COLLABORATION WITH ACCESSORIES BRAND ASHYA illustration 3

Collaboration / Fashion house / Campaign - 1/26/22

In collaboration with ASHYA, a young accessories brand founded by American/Jamaican duo Ashley Cimone and Moya Annece, we are pleased to announce the launch of two exclusive, limited-edition bags: The Multi Bag and The Bolo Bag, debuting January 2022.

As Michael Kors approached his 40th anniversary, he wanted to celebrate the milestone by supporting the future of the fashion industry. Thinking back to his own beginnings, he decided to provide a unique opportunity to an emerging brand—offering them the global reach, distribution and platform of the Michael Kors company to help bring their brand to a larger audience. In addition, he wanted to share his personal advice and experience, as well as the mentorship of his team. The decision to collaborate with ASHYA was a natural choice—a New York-based brand inspired by travel, dedicated to the marriage of style and pragmatism, and helmed by two talented, thoughtful and entrepreneurial designers.

“Anniversaries make you think about both the past and the future,” says Michael. “I began my business in New York City in 1981, and now I find it very exciting to be able to turn the spotlight on the next generation of designers working here in New York City. When I first saw the work of Ashley and Moya at ASHYA, their thoughtfulness and unique point of view impressed me immediately. I reached out to them about doing a collaboration together that would merge our sensibilities and I am thrilled with how the collaboration came together.”

Designed in ASHYA’s signature silhouettes, the gender-neutral, leather ASHYA X Michael Kors bags will feature a custom print that incorporates the MK Signature logo print in a new pattern inspired by West African weaving techniques.

“As a nod to our continued explorations of our roots, and this global ‘stepping out’ moment for our brand, we wanted to reference West African weaving in the design of the ASHYA x Michael Kors styles, creating something that has historical reference to our identity and that really spoke to the specialness of this partnership,” said Annece and Cimone. “African textiles have had, and still have, an exceptional significance as a means of communication within communities and act as a conduit of stories passed down through generations. There is a spiritual and historical significance to the colors, patterns and decorative elements used. The aesthetic value of West African textile designs can be seen in the lines and motifs created for this collaboration.”

The Multi Bag, which retails for €495 / £485, can be worn as a crossbody or a belt bag. For added versatility, it features two lined pockets, each featuring a leather card sleeve, and a roomy interior to carry your day to night essentials.

The Bolo Bag, which retails for €295 / £290, is equally adaptable, and can be worn around the neck, the waist or cross- body. It features one lined compartment with a leather card sleeve, and is perfect for carrying everyday essentials with hands-free ease.

All of ASHYA’s products are designed as an “ode to exploration.” ASHYA’s vision, since its inception, is rooted in travel, cultural awareness and the act of unifying style and utility. Motivated by black, brown, and global indigenous communities and transient modern life, the brand approaches design with effortless mobility and essentialism in mind.


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