Campaign - 3/21/23
On the heels of the Off-White™ Fall/Winter 2023 runway show, the brand releases its Spring/Summer 2023 advertising campaign. Conceived by Ibrahim Kamara, Off-White™ Art&Image Director and shot by Thibaut Grevet, it was created in collaboration with Set Designer Ibby Njoya and Movement Director Nicolas Huchard.
The campaign is rooted in the conceptual threads that characterized the label’s seminal Spring/Summer 2023 runway show “Celebration”, which served as both a celebration of life and of new beginnings, weaving together essential aspects of Virgil Abloh’s design legacy — Impossible Blue, Community, Balance, Work in Progress, Seamless, and Meteor — into future-forward creations.
Collapsing the expression into two dimensions, campaign imagery showcases rite-like repetition (of color, apparel, even photo exposure) that achieves an optical effect against the campaign’s clean backdrops. Models wear the season’s defining Women’s and Men’s designs: tonal garments that are visibly under construction, emphasizing the sense of movement echoed in the imagery. But it is a measured movement, pursued with balance and delicacy — a purposeful strength, rather than pure dynamism.
Specifically, black suits employ white overstitching reminiscent of tailor’s chalk, detailing the muscle and organs below; knitted tops and skirts debut graphic ropelet overlays that contour the body with tonal lines; and color-blocked leather mini dresses are punctuated by navel cutouts overlaid in lace. Featured eyewear — specifically, the label’s Spring/Summer 2023 Katoka and Volcanite styles, which also appeared on the runway — echoes this ethos with sculptural, enveloping, chrome shades that juxtapose metallic and matte surfaces to offset their notable volume with a tangible buoyancy.
The appearance of the iconic Off-White™ “Spring Heel” with its distinct curved semi-circular heel, progresses the look in three new seasonal styles: mule sandal, bootie, and high boot — all with nappa and craquelé calf leather uppers. Finally, the models’ makeup, achieved using the new, multi-use Off-White™ "PAPERWORK" Imprint color stick from the label’s highly curated beauty collection, adds elegant drama on lips and eyes in Drill (deep burgundy) and Signal (coral) shades. The Off-White™ Spring/Summer 2023 collection is now available on off---white.com, at Off-White™ stores, and via select international retail partners.
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